Website Audits, Onsite & Offsite SEO Audits, Citations Audits

We’ll help you take inventory

Every business that competes online and who competes for the display of results on search engine results pages will likely find the need to conduct a number of audits at some point. Whether you’ve hired an agency in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape.

While this may seem like a daunting task, the good news is that we can do it. Simply. What should I audit? We recommend starting here;

On-site Audits

On-page Audit

  • Correct Crawlable NAP on Landing Page
  • Site Structure
  • Business Hours
  • Landing Page Content
  • Landing Page & Home Page Indexed?
  • Landing Page Meta Title
  • Landing page Meta Description
  • Landing Page H1 Tags
  • Driving Directions Present?
  • Customer Reviews in Schema?
  • ALT Text on Landing Page
  • Landing Page URL
  • Page Authority of Landing Page
  • NAP in hCard / Schema
  • Load time of landing page
  • KML File on Domain
  • Domain Authority of Website
  • Footer Address
  • Is the content Keyword Stuffed?
  • Landing Page Easily Readable by Search Engines
  • Is your site design mobile friendly?
  • Is your site content mobile friendly?
  • WHOIS Information Review
  • Google Analytics
  • Google Webmaster Tools
  • Bing Webmaster Tools

Crawl Audit

  • Are there any 400 or 500 level errors in Google Webmaster Tools?
  • Are any of the pages returning errors have external links pointing at them?
  • Are any of the pages returning errors normally get traffic?
  • Are any pages on the site linking to these pages returning errors?
  • Has an XML sitemap been submitted to GWT?
  • Is the site using schema.org/LocalBusiness or a variant for NAP information?
  • Is the site using schema.org/Review for customer reviews?
  • Is the site fast, ie sub 2-second page loads?
  • Have URL Parameter’s been set in Google Webmaster Tools?
  • Is rel=”publisher” setup?
  • Is site blocked in /robots.txt?
  • Is the site mobile friendly?
  • Do your tags rock?</li><li style="text-align: left; color: #96847d;">Are all img alt tags properly optimized?</li><li style="text-align: left; color: #96847d;">Does the site have a robust internal link strategy?</li></ul><h3 style="text-align: left; color: #094d6d;">Single Location Audit</h3><ul><li style="text-align: left; color: #96847d;">Are the business city and state abbreviation in every <title> tag e.g. Austin, TX?</li><li style="text-align: left; color: #96847d;">Is the business name, address, and phone (NAP) info on every page?</li><li style="text-align: left; color: #96847d;">Is the phone number a local phone number of a toll-free phone number?</li><li style="text-align: left; color: #96847d;">Are individual service area pages built out to target locations where the business doesn’t have a physical location?</li><li style="text-align: left; color: #96847d;">Is the content on individual services area pages unique?</li><li style="text-align: left; color: #96847d;">Are top services/products linked to off the home page?</li><li style="text-align: left; color: #96847d;">Are top service area pages linked off the homepage?</li><li style="text-align: left; color: #96847d;">Are NAP and other business information marked up in schema.org?</li></ul><h3 style="text-align: left; color: #094d6d;">Multi Location Audit</h3><ul><li style="text-align: left; color: #96847d;">Is NAP and other business information marked up in schema.org?</li><li style="text-align: left; color: #96847d;">Do you have a unique URL for ever physical location of the business?</li><li style="text-align: left; color: #96847d;">Do location pages have the physical location NAP information on them?</li><li style="text-align: left; color: #96847d;">Is there a store locator page to easily help users find the location closest to them?</li><li style="text-align: left; color: #96847d;">Are the location pages organized in a State -> City -> Location structure?</li><li style="text-align: left; color: #96847d;">Are their breadcrumbs for State -> City -> Location on each page as you navigate deeper into their location</li><li style="text-align: left; color: #96847d;">structure? Are they marked up in schema.org/Breadcrumbs?</li><li style="text-align: left; color: #96847d;">Are city and state abbreviations only in <title> tags for location or service area pages?</li><li style="text-align: left; color: #96847d;">Are location/service area pages using a local phone number or a toll-free number?</li><li style="text-align: left; color: #96847d;">On location pages, are their links to other nearby locations?</li><li style="text-align: left; color: #96847d;">Is the anchor text for those links geo-targeted?</li><li style="text-align: left; color: #96847d;">On location pages, are their links to top-level service and product pages? Is the anchor text human readable and keyword targeted?</li></ul><h3 style="text-align: left; color: #094d6d;">Content Inventory</h3><ul><li style="text-align: left; color: #96847d;">Has the site lost organic search traffic at a time that corresponds with a Google Panda update?</li><li style="text-align: left; color: #96847d;">Are there any duplicate <title> tags?</li><li style="text-align: left; color: #96847d;">Are there any duplicate meta descriptions?</li><li style="text-align: left; color: #96847d;">Is a development, or other duplicate sub-domain indexed?</li><li style="text-align: left; color: #96847d;">Is there 3rd party duplicate content?</li><li style="text-align: left; color: #96847d;">Are there multiple versions of pages e.g. HTTP & HTTPS, trailing / and non-trailing slash, www and non-www etc? If so, are they properly canonicalized?</li></ul><h3 style="text-align: left; color: #094d6d;">Organic Penality Audit – “Panda” Content Penalty</h3><ul><li style="text-align: left; color: #96847d;">Have you ever been penalized or think you may have been?</li><li style="text-align: left; color: #96847d;">Have you ever hired an <a href="http://admen.com/local-seo/">SEO company</a> to work with you?</li><li style="text-align: left; color: #96847d;">Is there a manual webspam action?</li><li style="text-align: left; color: #96847d;">Has the site lost organic search traffic at a time the corresponds with a Google Panda update?</li><li style="text-align: left; color: #96847d;">Is the <a href="http://admen.com/web-copywriting-services/">content original and/or unique</a>?</li><li style="text-align: left; color: #96847d;">How extensive is the site content by page, topic, service, product, or blog post?</li></ul><h3 style="text-align: left; color: #094d6d;">Conversion (CRO) Audit</h3><ul><li style="text-align: left; color: #96847d;">Does the website have click to call?</li><li style="text-align: left; color: #96847d;">Does the website have click to email or contact form?</li><li style="text-align: left; color: #96847d;">Does GA have goals set up? (event, phone, etc tracking)</li><li style="text-align: left; color: #96847d;">Is conversion tracking set up for <a href="http://admen.com/ppc-marketing-management-services/">AdWords campaign</a>?</li><li style="text-align: left; color: #96847d;">Schedule an appointment form or relevant call to action (CTA) on home page?</li><li style="text-align: left; color: #96847d;">Schedule an appointment form or relevant call to action (CTA) on service pages?</li><li style="text-align: left; color: #96847d;">Offers or coupons?</li><li style="text-align: left; color: #96847d;">Has client implemented lead scoring & nurturing?</li><li style="text-align: left; color: #96847d;">Does client have cost per million (CPM), cost per lead (CPL), cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS) data?</li></ul><h2 style="text-align: left; color: #094d6d;">Off-site Audits</h2><h3 style="text-align: left; color: #094d6d;"><span data-sheets-value="[null,2,"Google My Business (GMB) Audit"]" data-sheets-userformat="[null,null,8705,[null,0],null,null,null,null,null,null,null,null,0,null,null,null,14]">Google My Business (GMB) Audit</span></h3><ul><li style="text-align: left; color: #96847d;">Locate the proper Google My Business Page</li><li style="text-align: left; color: #96847d;">Find & Destroy Duplicate Local Pages</li><li style="text-align: left; color: #96847d;">Check for a <a href="http://admen.com/local-seo/">Local SEO</a> Penalty</li><li style="text-align: left; color: #96847d;">Using a TLD email for Login to My Business?</li><li style="text-align: left; color: #96847d;">Is the page claimed and verified?</li><li style="text-align: left; color: #96847d;">Is the correct business name used?</li><li style="text-align: left; color: #96847d;">Is the correct address used?</li><li style="text-align: left; color: #96847d;">Is the Correct Phone Number Used?</li><li style="text-align: left; color: #96847d;">Proper Category Association</li><li style="text-align: left; color: #96847d;">Email Address Filled Out</li><li style="text-align: left; color: #96847d;">Proper URL</li><li style="text-align: left; color: #96847d;">Introduction Description</li><li style="text-align: left; color: #96847d;">Profile CompletenessMap & Search Photos</li><li style="text-align: left; color: #96847d;">Business Hours</li><li style="text-align: left; color: #96847d;">Post on Google +</li><li style="text-align: left; color: #96847d;">Trusted Photographer</li></ul><h3 style="text-align: left; color: #094d6d;"><span data-sheets-value="[null,2,"Local Data Ecosystem Audit"]" data-sheets-userformat="[null,null,8833,[null,0],null,null,null,null,null,null,2,null,0,null,null,null,14]">Local Data Ecosystem Audit</span></h3><ul><li style="text-align: left; color: #96847d;">Are their duplicate/inaccurate business listings on Internet Yellow Page sites (e.g superpages.com)?</li><li style="text-align: left; color: #96847d;">Has Google My Business <a href="http://admen.com/citation-building-submission-service/">Listing Been Claimed And Verified</a>?</li><li style="text-align: left; color: #96847d;">Are their duplicate/inaccurate Google My Business listings?</li><li style="text-align: left; color: #96847d;">Is the information on the Google My Business listing accurate?</li><li style="text-align: left; color: #96847d;">Does the NAP information on the Google My Business page match the information on the business website?</li><li style="text-align: left; color: #96847d;">Are the Google My Business categories accurate?</li><li style="text-align: left; color: #96847d;">Has Bing Places for Business listing been claimed and verified?</li><li style="text-align: left; color: #96847d;">Has Foursquare listing been claimed and optimized?</li><li style="text-align: left; color: #96847d;">Has a Facebook Local Business Page been claimed and optimized?</li><li style="text-align: left; color: #96847d;">Is there a single, accurate listing, per business location on Localeze?</li><li style="text-align: left; color: #96847d;">Is there a single, accurate listing, per business location on InfoGroup?</li><li style="text-align: left; color: #96847d;">Is there a single, accurate listing, per business location on Acxiom?</li><li style="text-align: left; color: #96847d;">Is the business information accurate on Apple Maps?</li></ul><h3 style="text-align: left; color: #094d6d;">Citation Audit</h3><ul><li style="text-align: left; color: #96847d;">Have you ever hired anyone to <a href="http://admen.com/citation-building-submission-service/">build citations</a> for you?</li><li style="text-align: left; color: #96847d;">Have you ever used another business name in the past?</li><li style="text-align: left; color: #96847d;">Is your business name a PO Box?</li><li style="text-align: left; color: #96847d;">Is your phone number a landline?</li><li style="text-align: left; color: #96847d;">Do other websites 301 redirect to your website?</li><li style="text-align: left; color: #96847d;">Did you ever previously use call tracking numbers?</li><li style="text-align: left; color: #96847d;">What is your business info (NAP) on the State Corporate Records?</li><li style="text-align: left; color: #96847d;">What is your business info?  Name, address, phone (NAP) on the State Corporate Records?</li></ul><h3 style="text-align: left; color: #094d6d;">Organic Penality Audit – “Penguin” Link Penalty</h3><ul><li style="text-align: left; color: #96847d;">Have you ever been penalized or think you may have been?</li><li style="text-align: left; color: #96847d;">Have you ever hired an <a href="http://admen.com/seo-services-company/">SEO company</a> to work with you?</li><li style="text-align: left; color: #96847d;">Have you ever hired anyone to build links for you?</li><li style="text-align: left; color: #96847d;">Is there a manual webspam action?</li><li style="text-align: left; color: #96847d;">Has the site lost organic search traffic at a time the corresponds with a Google Penguin update?</li><li style="text-align: left; color: #96847d;">Is more than 20% of link anchor text commercial/exact match anchor text?</li><li style="text-align: left; color: #96847d;">Do you have a large percentage of low-quality links?</li></ul><h3 style="text-align: left; color: #094d6d;">Review Audit</h3><ul><li style="text-align: left; color: #96847d;">Does the business have Google Reviews? How many and what is the quality score?</li><li style="text-align: left; color: #96847d;">Does the business have Yelp Reviews? How many and what is the quality score?</li><li style="text-align: left; color: #96847d;">Does the business have vertical Reviews (i.e. Healthgrades – medical/dental, Zillow – real estate, AirBNB – VRBO? How many and what is the quality score?</li><li style="text-align: left; color: #96847d;">Does the business have other Reviews around the web? Approximately how many?</li></ul><h3 style="text-align: left; color: #094d6d;">Social Audit</h3><ul><li style="text-align: left; color: #96847d;">Does the business have other Reviews around the web? Approximately how many?</li><li style="text-align: left; color: #96847d;">Is the business listed correctly on Facebook? How many likes?</li><li style="text-align: left; color: #96847d;">Is the business listed correctly on Google+? How many views?</li><li style="text-align: left; color: #96847d;">Is the business listed correctly on Twitter? How many followers?</li><li style="text-align: left; color: #96847d;">Is the business listed correctly on LinkedIn? How many followers?</li><li style="text-align: left; color: #96847d;">Is the business listed correctly on Pinterest? How many pins?</li><li style="text-align: left; color: #96847d;">Is the business listed correctly on YouTube? How many likes?</li><li style="text-align: left; color: #96847d;">Other Social Audit</li></ul><h3 style="text-align: left; color: #094d6d;">Prominence/Authority Audit</h3><ul><li style="text-align: left; color: #96847d;">Domain Authority – DA</li><li style="text-align: left; color: #96847d;">Page Authority – PA</li><li style="text-align: left; color: #96847d;">Trust Rank – mR</li><li style="text-align: left; color: #96847d;">Trust Rank – mT</li><li style="text-align: left; color: #96847d;">Citation Volume</li><li style="text-align: left; color: #96847d;">Citation Consistency</li><li style="text-align: left; color: #96847d;">Total Linking Root Domains</li><li style="text-align: left; color: #96847d;">Total Links</li></ul> </div> <!-- /module text --><style type="text/css">.themify_builder .text-2665-1-0-1.module-text { padding-top: 25px; } </style> </div><!-- /.tb-column-inner --> </div> <!-- /.tb-column --> <div class="col4-1 last tb-column tb_2665_column module_column_1 module_column_2665-1-1 module_column" > <div class="tb-column-inner"> <!-- module image --> <div id="image-2665-1-1-1" class="module module-image image-2665-1-1-1 rounded image-top "> <div class="image-wrap"> <img width="300" height="120" src="http://admen.com/wp-content/uploads/2015/10/LocalSearchTopContributor-2.jpg" class="attachment-full size-full" alt="Local Search Top Contributor" /> </div> <!-- /image-wrap --> </div> <!-- /module image --> <style type="text/css">.themify_builder .image-2665-1-1-1.module-image { padding-top: 25px; } </style> <!-- module menu --> <div id="menu-2665-1-1-2" class="module module-menu menu-2665-1-1-2 "> <div class="menu-services-container"><ul id="menu-services" class="ui nav vertical default "><li id="menu-item-2653" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-ancestor current-menu-parent current_page_parent current_page_ancestor menu-item-has-children has-sub-menu menu-item-2653"><a href="http://admen.com/online-marketing-strategy-planning/">Strategy & Planning</a> <ul class="sub-menu"> <li id="menu-item-2669" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-2665 current_page_item menu-item-2669"><a href="http://admen.com/onsite-offsite-seo-audits/">Audits</a></li> <li id="menu-item-2652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2652"><a href="http://admen.com/developing-personas-for-marketing/">Audience Development</a></li> <li id="menu-item-4357" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4357"><a href="#">Competitor Analysis</a></li> </ul> </li> <li id="menu-item-2660" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children has-sub-menu menu-item-2660"><a href="http://admen.com/web-design-development-services/">Web Design</a> <ul class="sub-menu"> <li id="menu-item-2757" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2757"><a href="http://admen.com/user-design-ux/">User Design – UX</a></li> <li id="menu-item-2659" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2659"><a href="http://admen.com/web-copywriting-services/">Copywriting</a></li> </ul> </li> <li id="menu-item-2661" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children has-sub-menu menu-item-2661"><a href="http://admen.com/digital-marketing-agency/">Digital Marketing</a> <ul class="sub-menu"> <li id="menu-item-2752" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2752"><a href="http://admen.com/citation-building-submission-service/">Citation Building</a></li> <li id="menu-item-4358" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-4358"><a href="#">Local SEO</a></li> <li id="menu-item-2658" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2658"><a href="http://admen.com/seo-services-company/">Search Engine Optimization</a></li> <li id="menu-item-2657" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2657"><a href="http://admen.com/ppc-marketing-management-services/">PPC Management</a></li> <li id="menu-item-4379" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4379"><a href="http://admen.com/retargeting-remarketing-services-company/">Retargeting & Remarketing</a></li> <li id="menu-item-2656" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2656"><a href="http://admen.com/inbound-marketing-strategy-company/">Content Marketing</a></li> <li id="menu-item-2655" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2655"><a href="http://admen.com/social-media-marketing-management/">Social Media</a></li> <li id="menu-item-2654" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2654"><a href="http://admen.com/conversion-rate-optimization-services-company/">Conversion Rate Optimization</a></li> </ul> </li> <li id="menu-item-4449" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4449"><a href="http://admen.com/online-marketing-consulting-services/">Corporate Consulting</a></li> </ul></div> </div> <!-- /module menu --> </div><!-- /.tb-column-inner --> </div> <!-- /.tb-column --> </div> <!-- /row_inner --> </div> <!-- /row_inner_wrapper --> </div> <!-- /module_row --> <!-- module_row --> <div data-gutter="gutter-default" class="themify_builder_row themify_builder_2665_row module_row module_row_2 module_row_2665-2 clearfix gutter-default" data-column-alignment=""> <div class="row_inner_wrapper"> <div class="row_inner"> <!-- .themify_builder .module_row_2665-2 Style --> <style type="text/css" > .themify_builder .module_row_2665-2.module_row { background-color: #263645; padding-top : 40px } .themify_builder .module_row_2665-2 a { color: #fff } </style> <!-- End .themify_builder .module_row_2665-2 Style --> <div class="col3-1 first tb-column tb_2665_column module_column_0 module_column_2665-2-0 module_column" > <div class="tb-column-inner"> <!-- module text --> <div id="text-2665-2-0-1" class="module module-text text-2665-2-0-1 "> <span class="shortcode themify-icon large rounded"><a href="mailto:support@admen.com" class="themify-icon-link"><i class="themify-icon-icon fa fa-envelope" style="color: #fff;"></i><span class="themify-icon-label">support@admen.com</span></a></span> </div> <!-- /module text --><style type="text/css">.themify_builder .text-2665-2-0-1.module-text { text-align: center; } .themify_builder .text-2665-2-0-1.module-text a { color: #fff; } </style> </div><!-- /.tb-column-inner --> </div> <!-- /.tb-column --> <div class="col3-1 middle tb-column tb_2665_column module_column_1 module_column_2665-2-1 module_column" > <div class="tb-column-inner"> <!-- module text --> <div id="text-2665-2-1-1" class="module module-text text-2665-2-1-1 "> <span class="shortcode themify-icon large rounded"><a href="tel:8012159092" class="themify-icon-link"><i class="themify-icon-icon fa fa-phone" style="color: #fff;"></i><span class="themify-icon-label">801-215-9092</span></a></span> </div> <!-- /module text --><style type="text/css">.themify_builder .text-2665-2-1-1.module-text { text-align: center; 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