SEO Audits: Onsite & Offsite

The SEO Audit Process

Are you having trouble ranking in the major search engines, and you’re not sure exactly why? Admen, a leader in search engine optimization, can conduct an SEO audit and create an actionable strategy to help you maximize your visibility online. Our SEO audit process includes:

  • An overall analysis to assess your website’s strengths and determine an SEO strategy
  • Identifying both the on-page and off-page factors affecting search positions
  • A comprehensive SEO audit report, including a competitive scorecard, backlink report, and future site strategy

We’ll help you take inventory

Every business that competes online and who competes for the display of results on search engine results pages will likely find the need to conduct a number of audits at some point. Whether you’ve hired an agency in the past or not, the best way to beat the competition is to know where you stand and what you need to fix, and then develop a plan to win based on the competitive landscape.

While this may seem like a daunting task, the good news is that we can do it. Simply. What should I audit? We recommend starting here;

 

 
SEO Audits: Onsite & Offsite

About Our SEO Audit Service

The SEO audit project duration is approximately one month. Our full SEO audit service takes 30 days for the basic plan and 45 days for the market leader option. During this time, Admen will completely analyze and assess your website with our SEO audit services to determine the best strategy for you moving forward, and provide advice on what to change so that your site performs better in organic search rankings. Afterward, we’ll show you our SEO audit report so you can see areas of potential improvement in detail.

Indexing

  • Site Indexing
  • Google Search Console
  • Bing Webmaster Tools
  • Sitemap.xml

Off-Page Factors

  • Citation Depth & Consistency
  • Inbound Links
  • Outbound Links
  • Traffic Analysis

Content

  • Duplication Issues
  • Anchor Text
  • Alt Tags
  • Information Architecture


Accessibility

  • Robots.txt
  • JavaScript Coding
  • User Agent
  • 404 Error Page

On-page Factors

  • W3C Compliancy
  • 404 Error Pages
  • Header Tags
  • Page Speed

Meta-Tags

  • Page Titles
  • Meta Descriptions
  • Geo-tags & Microformats
  • Canonical Use

Structured Data

  • Schema.org
  • Data Highlighter (GSC)

Navigation

  • Site Architecture
  • Page Depth
  • Internal Linking

You can find more information on our SEO audit pricing in the chart below.

SEO Audit Pricing & Services

SEO Basic Audit - Ramp
$2,600
REPORTS PROVIDED:
Pages reviewed - Up to 30 pages
Audit implementation training/support - Up to 45 min
Complete audit report upon completion
N/A - Future site strategy (One sheet)
N/A - Competitive scorecard (Analysis of up to 3 competitors)
N/A - Backlink report
N/A - Keyword research (Up to 50 terms)
ScreamFrog Crawl reporting on all pages
External link acquisition strategy - Additional $500
ANALYSIS CHECKLIST:
301 redirects
500 errors
Broken links
Canonicalization
Code to text ratio
Crawl errors - complete list
Geo-location
Google Webmaster tools parameter exclusions
Google Webmaster tools preferred domain
HTML/CSS code review
HTTP status codes - home page
HTTP status codes - sitewide
Image optimization
Internal link structure
Page content
Remote use of .js & CSS
Robots.txt configuration
Shared IP addresses
Site compression configuration
Site load time - average
Site load time - home page
Sitemap.xml configuration
Sitemap.xml index rate
Static/dynamic URL configuration
Title tag optimization
N/A - Analytics program configuration
N/A - Duplicate content
N/A - Home page content
N/A - Information architecture
N/A - Link profile
N/A - Site theme and content
N/A - Spam/malware
N/A - Top keyword rankings
N/A - Top keyword traffic
N/A - Website conversion
N/A - Website wrapper
Post audit client implementation review (1 hour)
Duration - 30 Days
Cost: $2,600
SEO Full Audit - Grow
$3,800
REPORTS PROVIDED:
Pages reviewed - Up to 70 pages
Audit implementation training/support - Up to 2.5 hours
Complete audit report upon completion
Future site strategy (One sheet)
Competitive scorecard (Analysis of up to 3 competitors)
Backlink report
Keyword research (Up to 50 terms)
CrawlerFX reporting on all pages
External link acquisition strategy
ANALYSIS CHECKLIST:
301 redirects
500 errors
Broken links
Canonicalization
Code to text ratio
Crawl errors - complete list
Geo-location
Google Webmaster tools parameter exclusions
Google Webmaster tools preferred domain
HTML/CSS code review
HTTP status codes - home page
HTTP status codes - sitewide
Image optimization
Internal link structure
Page content
Remote use of .js & CSS
Robots.txt configuration
Shared IP addresses
Site compression configuration
Site load time - average
Site load time - home page
Sitemap.xml configuration
Sitemap.xml index rate
Static/dynamic URL configuration
Title tag optimization
Analytics program configuration
Duplicate content
Home page content
Information architecture
Link profile
Site theme and content
Spam/malware
Top keyword rankings
Top keyword traffic
Website conversion
Website wrapper
Post audit client implementation review (1 hour)
Duration - 45 Days
Cost: $3,800

On-site Audits

On-page Audit

  • Correct Crawlable NAP on Landing Page
  • Site Structure
  • Business Hours
  • Landing Page Content
  • Landing Page & Home Page Indexed?
  • Landing Page Meta Title
  • Landing page Meta Description
  • Landing Page H1 Tags
  • Driving Directions Present?
  • Customer Reviews in Schema?
  • ALT Text on Landing Page
  • Landing Page URL
  • Page Authority of Landing Page
  • NAP in hCard / Schema
  • Load time of landing page
  • KML File on Domain
  • Domain Authority of Website
  • Footer Address
  • Is the content Keyword Stuffed?
  • Landing Page Easily Readable by Search Engines
  • Is your site design mobile friendly?
  • Is your site content mobile friendly?
  • WHOIS Information Review
  • Google Analytics
  • Google Webmaster Tools
  • Bing Webmaster Tools

Crawl Audit

  • Are there any 400 or 500 level errors in Google Webmaster Tools?
  • Are any of the pages returning errors have external links pointing at them?
  • Are any of the pages returning errors normally get traffic?
  • Are any pages on the site linking to these pages returning errors?
  • Has an XML sitemap been submitted to GWT?
  • Is the site using schema.org/LocalBusiness or a variant for NAP information?
  • Is the site using schema.org/Review for customer reviews?
  • Is the site fast, ie sub 2-second page loads?
  • Have URL Parameter’s been set in Google Webmaster Tools?
  • Is rel=”publisher” setup?
  • Is site blocked in /robots.txt?
  • Is the site mobile friendly?

Why Would I Need an SEO Audit?

Our SEO site audits are designed for those who are having trouble ranking for their intended keywords but really aren’t sure why. Maybe you suspect that your site is too slow, but you can’t confirm it. Maybe you think there’s a problem with content duplication, but don’t have the tools available to check. That’s where we come in.

Admen’s SEO auditing plans include investigation of all possible factors, from essential on-page elements like title tags to comprehensive sitemaps. We’ll examine your site and determine exactly where your marketing strategy can improve — and how you can improve it.

We recommend SEO audits for anyone who is having trouble ranking and needs solid, actionable advice on what to do next. SEO auditing can also be helpful for a business that recently started a website and wants to know where they can improve on their earliest web pages. Regardless of your need, SEO audits are the first steps to creating an online marketing strategy that works.

On-Page Factors Affecting SEO

What’s the point in having an attractive website if no one ever sees it? We’ve seen a lot of clients who have beautiful, engaging, and well-crafted websites that just can’t rank in search engines, and they don’t understand why. Why doesn’t a website rank well if it’s attractive and has a lot to offer?

Frequently, the issue in these situations is content in one form or another. This could mean not enough content on each page (“thin content”), similar or missing title tags and meta descriptions, or multiple URLs pointing to the same page (“duplicate content”). Admen will identify these on-page ranking barriers and recommend the necessary changes all with an SEO audit. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings.

Identifying Off-Page Factors Affecting Search Positions

Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed.

The average web visitor can’t spot these off-page factors, and it’s difficult to identify them manually. Fortunately, at Admen, we have a suite of services enabling off-page analysis and comparison.  Admen will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.

Server Configuration Search Engine Ranking Factors

There are a number of files on your server — like .htaccess, robots.txt and sitemap.xml to name a few — that actually dictate how search engines access and index your content. Optimizing these files so they are configured appropriately can have a huge impact on your rankings.

.HTACCESS

The .htaccess file is a distributed configuration file. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.

ROBOTS.TXT

The robots.txt file placed in the root of a website prevents web spiders from accessing specific folders on your website. It is important to follow a specific format when optimizing this file. This file is typically used for folders that dilute the theme of your website or folders providing a dead end to robots, such as PDF files.

SITEMAP

The creation, optimization, and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. This file provides a link and a short description of that link for each page of your site, prioritizing each page and providing a hierarchy of the most important pages on your site to the least important pages on your site.

ADDITIONAL SERVER CONFIGURATION FACTORS

Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. Admen will identify and determine the best way for you to optimize these files to ensure positive results.

How Do I Get Started With an SEO Audit?

Simply call or email one of our Internet marketing experts via the contact information below to start your SEO site audit. Our team will work with you to determine which of our two SEO audit service plans are best for your website, then schedule the process when it’s right for you. At the end, we’ll present you with a report of our findings, and walk you through the next steps in getting your website ranking highly.

Not convinced?  No problem.  Start with our Quick Audit.  Quick Audits offer top level information.  And they are FREE!