Yesterday Google announced 40 search updates on its official Google Search Blog. 3 of the announcements were related to local searches so I thought I would discuss one of those changes in this post. I have personally noticed some of the effects of these changes for months now throughout various client accounts and research. Even though the announcement just happened, these changes have been taking place for quite some time now.
Improvements to ranking for local search results
“Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal.”
Google is implying here that rankings the Local Algorithm will be influenced more by the traditional organic algorithm. This shouldn’t come as a big surprise. The first signal of this would have been Google introducing the Blended Algorithm and Blending results back in 2010.
Since the introduction of blended results many Local SEO experts have questioned, speculated, blogged, discussed why some queries trigger Local results and others trigger Blended results. In some cities “dentist” triggers pure local results and other cities “dentist” triggers a blended result. Why? The most common speculation is that it is random, that Google was trying or testing the algorithms.
Best SEO Firm & Cowboy Astronaut Millionaires
At his high school reunion, Peter pretends to be a cowboy-astronaut-millionaire to impress his classmates, but the truth comes out when he meets Tom Brady. He subsequently gets drunk and has to make a run for the bathroom, knocking over everyone between him and the bathroom.
SEO Firms that are Cowboy Astronaut Millionaires
Almost daily I am introduced to another Cowboy Astronaut Millionaire SEO firm. Current clients will hear a new cleaver pitch. Or a prospective client tells me about their current SEO agency or one that they are considering. “Social Media Experts” aren’t the only Snake Oil Salesmen.
7 Tips when choosing an SEO Agency
“Social Media Experts” – Snake Oil Anyone?
I had a conversion with a new client this week that has become more and more common. Each conversation becomes more frustrating, upsetting, and basically sad. This new client is paying $400 per month for a Social Media service for his dental practice.
“They do something with my Facebook page and my blog, submit some articles I think….?” ”What do you think about that Cody?”
“Does your practice track which sources send you new patients?”
“Yes, my staff asks each new patient how they found us.”
“Have you seen new clients from your Facebook page/blog/articles/#$% or whatever you call this Social Service”
“I don’t know”
Wasted Resources on Social Media
I feel for small business owners that are struggling in this tuff economy. It is frustrating to see “Social Media Experts” snake oil salesmen take advantage of trusting SMB’s by using fear tactics and hype to sell them a bulls@&t service that will never cost justify the time, effort, and expense. False hope is created. Time and resources are wasted. A sour taste is left in the business owners mouth making it more difficult for them to recognize a value added marketing medium in the future.
Link Building Blog that KICKS ASS
Point Blank SEO
I don’t come across new blogs very often that get me as excited as Point Blank SEO. Jon Cooper is 18 yrs old. You would never know that after reading his bullet proof posts about natural linking build tactics. He shows experience of a seasoned veteran. I look forward to his posts and I can only say that about a select few.
The History of Milkmen
Life Before Milkmen
Before the industrialization of America milk and cream only traveled a short distance from the cow to the kitchen table. In a matter of a hundred years, from 1850 to 1950, people moved away from farms and cows. Industrialization changed dairying from women’s work at home into a mechanized industry.