Web Copywriting Services
We’ll craft a story to be proud of
“ME TOO” business writing is so awful
It’s no surprise that so many brands struggle to create compelling copy and content for their website. The day-to-day work of running a company and the incessant technical demands of doing business online often overshadows the need for creative copy, and what ends up on the website is an afterthought. It’s a serious problem. Uninspired writing is responsible for so many missed marketing opportunities. Whatever you sell, you need to tell an engaging story. A detached tone, unnecessary jargon, and a disjointed communication style will cost you customers every day.
The internet is overflowing with competing offers, so how do people decide where to spend their money? We’d like to think that everyone makes a considered choice after carefully comparing all of the options: your product is the best and so it should win out every time. Simple, right? But that’s not always the way it works. Emotion and psychology are intimately involved in our purchasing decisions, and a gut-check can have more sway than the highest spec or the most spectacular offer you can dream up.
When you write like everyone else and sound like everyone else, you’re saying, “Our services are like everyone else’s, too.
The way you communicate with your audience really matters. Over the internet, potential clients rely overwhelmingly on words to decide where to place their confidence. Your website. Your emails. Your social media accounts. Everything your company says and does online sends clues about trustworthiness. From the first interaction right up to the moment they either click “buy” or click away, customers are engaged in a relationship with your brand, and they need to feel a real connection before they move forward. That’s the feeling that quality copywriting can create.
Milkmen’s team of talented copywriters are passionate about language and serious about branding. Our web copywriting services can help your business find and maintain a clear, recognizable, relatable voice. We are stylistic chameleons, effortlessly embodying everything that makes your brand unique. We take the time to understand the real value of what you offer and uncover the best way to share that with the world. Together, we’ll work to bring out your company’s personality and create a consistent, engaging tone for your brand. From quality content generation for your blog to a complete overhaul of every word on your website, we can help your company truly connect with potential clients.