BING ADS MANAGEMENT
Data-driven Bing Ads Management with ROI
Have you been burned by Bing Ads in the past? Us too. We feel your pain. But, we also know how to get a solid ROI! PPC advertising can work for any industry and business if you manage it the right way.
If less than 100 percent of searches happen on Google, why focus 100 percent of your PPC campaign there? Bing’s share of the search market has grown over the last three years, with just under 20 percent of all searches going through Bing.com. This growth in market share leaves businesses with PPC opportunities often overlooked in AdWords-only campaigns.
Google might capture the lion’s share of search traffic, but people search Bing 3.3 billion times per month. There is plenty of untapped PPC potential within those searches, meaning savvy businesses can capture new leads and conversions while others continue to neglect Bing’s high-volume search.
ADMEN can get you started using Bing PPC services, or overhaul your current campaign. With ad creation, optimization, and management services, ADMEN can help you get the most out of your search advertising on Bing.
Need Bing Ads Help?
Capabilities
Keyword Discovery and Selection
PPC plan
Strategy & opportunity sizing
Audience development
Ad Text Creation
Conversion Tracking
Call Tracking
Ad Submission
PPC Monitoring
PPC Cost Management
Campaign Improvement Modification
Competitive Research
Landing page development and optimization
What does PPC cost in 2019?
PPC Management Pricing
PPC (Pay-Per-Click) advertising is the most accountable form of advertising. You can set an exact budget and only pay when a visitor clicks on your ad. Paid advertising can also include remarketing options and mobile ads. As a leading PPC management agency, Admen offers:
- The opportunity to work with the top PPC specialists in the industry
- A dedicated account manager who provides services tailored to meet your needs
- An opportunity to maximize your PPC search presence with pricing that fits your budget
PPC pricing packages
What is included with each PPC campaign?
- Keywords in the campaign – Up to 10,000
- Google PPC Network
- Bing PPC Networks
- Facebook PPC
- Google Remarketing
- Initial campaign development & strategy
- Advanced keyword research
- Competitor analysis
- Ad campaign copywriting
- Ad copy performance testing
- Ongoing keyword development and tweaking
- Dynamic keyword insertion into ads
- Google analytics integration & goal tracking
- Results analysis/reporting
- Strategic bid management
- PPC account settings monitoring (Ex. Geotargeting)
- Single account representative
- Up to two personal consultations per month
- Monitoring clicks, conversions and click fraud activity
- Setup and management of rule-based bidding
- International PPC campaign management
- Ecommerce PPC ROI reporting
- Landing Page design & implementation
- Website conversion analysis reporting
- Banner ad design for remarketing – 1 Set Included
- Facebook remarketing (Includes banner design)
- Website conversion analysis implementation – By Quote
- Multivariant testing on the landing page – By Quote
- Multivariant testing e-commerce store & checkout/cart process – By
- Quote
- Monthly performance & analysis reporting
- Free $100 AdWords credit to new clients
- One time setup (1st month): $2,500
- Progressive monthly management cost: 12% of the monthly budget. $50k+ mo budget = 8% of monthly budget
PPC cost study
In a world of proxy metrics such as the number of links, rankings and even proprietary link scoring systems, no one is talking about driving revenue and generating a tangible ROI against the SEO activities they are undertaking.
Keyword research
An effective PPC campaign isn’t about simply generating a large amount of traffic; it’s about generating a large amount of targeted traffic and starts with extremely in-depth keyword research. All of our strategies are data-based.
Finding the right keywords means we have to know how our customers think even better than they do. Seeing all the options, and then knowing which combinations and strings lead to conversions (and which don’t) is key.
Strategy & opportunity sizing
Efficiency and compliance with the latest technologies underpin your paid search performance.
Ignite Performance with a team dedicated to strategy, accuracy, and alignment. Marketing departments hire us to guide strategy for their highest priority channels—paid search, paid social, shopping, and programmatic. Our expertise in these channels evolves optimization into a strategic advantage. Coupled with our consultative approach, we’re able to turn complex ideas into long-term, efficient growth for our clients.
Audience development
Who are you marketing to? There’s been much talk about various marketing channels, but not much talk about understanding who you’re marketing to. This is the most crucial step that can help any marketing campaign (digital or traditional” hit the mark.
Who are you creating content for? How can you create effective content without first gaining a deep understanding of that audience? You might as well be writing with your eyes closed.
Competition Analysis
Who are you marketing to? There’s been much talk about various marketing channels, but not much talk about understanding who you’re marketing to. This is the most crucial step that can help any marketing campaign (digital or traditional” hit the mark.
Who are you creating content for? How can you create effective content without first gaining a deep understanding of that audience? You might as well be writing with your eyes closed.
Search ads
Turn routine optimizations into your strategic advantage with our unique blend of people + technology. Using both proprietary tech and unique partnerships, we give our clients more than mediocre metrics (Bids, Ads, and Keywords). At ADMEN you get proactive expert management that scales up what’s working, eliminates waste, and brings business transforming insights to the surface.
Display/banner ads
Image ads can be a great way to pull Internet traffic your way. They’re also an excellent way to strengthen and increase brand awareness.
Video ads are a powerful medium for increasing one’s brand awareness as well. Stories can be told through video like no other medium. YouTube’s targeting allows us to show your ads to audiences that are already in the market for your products, which means they can also attract people to your site and increase conversion volume.
Social ads
Facebook remains the top social network for social media users. With its advanced targeting options, we can reach your unique audience with specific ads they’re interested in. This goes for Instagram as well.
LinkedIn is hands down the best advertising platform for B2B companies. Its targeting options not only allow us to target your audiences, but also allow us to discover new customers through our specialized campaign strategy.
Conversion optimization
Getting a prospect to the correct landing page, generating a product view on an e-commerce site, serving up a contact capture form—without a conversion, all the preliminary steps are meaningless. Understanding how to move from page view to purchasing, from interest to action, is what we do.
Remarketing
Research shows that most consumers need at least five interactions with your brand or product before converting. Remarketing is the perfect way to remind them of your product/service offering, and has been proven to convert higher than other forms of advertising. Remarketing is a must-have for any eCommerce site and we’ve partnered with the smartest engines to get you more sales.
Our dynamic remarketing strategy will get the most relevant ads in front of potential customers based on their user behavior on your website, creating the perfect opportunity for them to complete a purchase or provide you with contact information.
Adwords account audit
We offer free audits of your current AdWords account. We’ll take a deep dive into every aspect of your campaigns, from settings to ads and keywords, and provide feedback based on our findings. This is a great opportunity to find the low-hanging fruit and get some quick wins.
Execute, maintain, and optimize
Marketing departments hire us to guide strategy for their highest priority channels—paid search, paid social, shopping, and programmatic. Our expertise in these channels evolves optimization into a strategic advantage. Coupled with our consultative approach, we’re able to turn complex ideas into long-term, efficient growth for our clients.
Google AdWords
Everyone knows that content is king. But what should the king wear? If you don’t know what your audience values, content is just a collection of pixels on a screen. Being able to see the whole environment and know what matters to each targeted segment is the difference between complete engagement and complete indifference.
Google product listing ads
No matter the complexity of your inventory or the audience you target, we use a strategic combination of automation and human touch to maximize Shopping campaign efficiency and scale account growth.
While many advertisers fall victim to the dynamic nature of each CSE’s (comparison shopping engine) algorithm, at ADMEN we understand the importance not only learning and working with it but exploring ways to control it. Whether its branded segmentation, customizing product groups, or intent-based bidding, we have a dedicated team to learn your business, tailor a custom solution, and optimize toward exceeding business goals.
Bing ads
Mobile is rapidly surpassing desktop as your customers’ first stop for information.
We’ll ensure that your mobile site is every bit as intuitive and accessible as its desktop counterpart. Search optimization, app integration and more go into making mobile the centerpiece of a truly multi-channel search strategy.
Amazon ads
By the end of 2018, Amazon will make up 50% of the e-commerce market. As an online retailer, it’s paramount to take advantage of this evolving platform.
Our team is fully-trained on Amazon PPC – from Seller and Vendor Central Advertising to the Programmatic Amazon Advertising Platform. The relationship we’ve forged with the platform allows us to build client strategy around its latest capabilities, get answers quickly, and give our clients a leg up on their competition.
Amazon PPC and Amazon product SEO go hand in hand. We can make recommendations to improve your listings, leading to increases in both paid and organic growth.
Facebook ads
Social Media advertising – and Facebook in particular – is growing faster than ever and commanding larger percentages of the marketing budget every year. By using proprietary technology and leveraging our unique partnerships with representatives from social platforms like Facebook, our clients get proactive, expert management of each community platform.
At ADMEN, we look at each platform individually and holistically to help you drive the engagement that directly affects your biggest needs and goals. Through consultative strategy, our tactics and implementation help you connect with your specific ideal customers at a time when they are primed to convert.
Copywriting
How do you keep on top of constantly fluctuating rankings?
Maintain a clear perspective on how well your content performs against the competition. Know what users find when they search for your most relevant keywords. Claim valuable real estate for your domain in the most relevant search engine results pages.
PPC Tools Included with Plans
Ad Men’s PPC prices don’t just include incredible services, but also some great tools to assist you and your business. With help from our proprietary tools, you can help improve your rankings and ultimately your business as a whole. Here’s a look at some of the tools we use/offer with our PPC management plans.
MOZ KEYWORD DISCOVERY
AHREFS
SEMRUSH
GOOGLE ANALYTICS, TAG MANAGER, & SEARCH CONSOLE
CALLRAIL & CALL TRACKING METRICS
Together, these tools allow us to provide you great prices on your PPC plans. With help from these tools, we can be smart with our time so we can offer you the best bang for your buck for PPC services, not to mention keeping your pay per click optimization and management costs affordable.
PPC Focus
Research
Understand the situation. Find the most valuable customers.
Test
Comprehensive strategy. Formal testing process.
Learn
Reporting insights. Uncovering attribution
Scale
Data-driven budgeting. Smart channel expansion.
Conversion
The point of PPC is to find qualified leads, generate sales, and drive down conversion costs across all channels. We do not target 1st-page placement for vanity keywords.
We focus on measuring conversions and sales, over impressions, clicks or vanity KPI’s
Our Process – Learn, Build, Measure
Learn
Goals
Personas
AdWords audit
Keyword research
Competition analysis
Build
Ad copy
Landing pages
Extensions
Keyword sets
Measure
Usability – UX
Calls, Revenue, ROAS, CAC, CLV
Conversion Optimization