Custom Reporting

Custom Reporting

For clients who require advanced monthly reporting on the success of their business’s website, Admen offers several custom reporting packages. These advanced reports provide your business with highly detailed data each and every month, including:

  • Traffic and revenue reporting by specific marketing channels (including organic search engine traffic, PPC, and social media)
  • The creation of custom goals, events, and dashboards in Google Analytics for advanced monthly tracking
  • Advanced reporting on call tracking, cost-per-lead, eCommerce, lead attribution, companies visiting your website, and more

Admen clients who want in-depth reporting beyond the monthly reporting offered as part of our SEO plans can now request advanced reports for an additional fee. These monthly reports are designed to give you access to additional data on the traffic and ROI of specific marketing channels, as well as provide detailed ROI data including cost-per-lead (CPL) and goals or conversions. All of this and more is included in a monthly SEO report.

View the pricing chart below to learn more about our custom monthly reporting packages.

 

Custom Reporting Pricing

Custom Reporting - Ramp
$250
Strategy development and consulting monthly time: Up to 2 hours
Additional hours: $125 per hour
Internet marketing strategy development
Flight schedule development and strategy
Monthly metrics and goal reporting
Web advertising channel analysis and consulting
Organic and paid keyword lead generation and sales development
ROI consulting
Marketing Automation consulting
Call tracking consulting (if applicable)
Ecommerce consulting (if applicable)
Marketing automation consulting: N/A
Website personalization consulting: N/A
Investment: $250
Custom Reporting - Grow
$500
Strategy development and consulting monthly time: Up to 4.5 hours
Additional hours: $115 per hour
Internet marketing strategy development
Flight schedule development and strategy
Monthly metrics and goal reporting
Web advertising channel analysis and consulting
Organic and paid keyword lead generation and sales development
ROI consulting
Marketing Automation consulting
Call tracking consulting (if applicable)
Ecommerce consulting (if applicable)
Marketing automation consulting
Website personalization consulting
Investment: $500
Custom Reporting - Max
$1,000
Strategy development and consulting monthly time: Up to 10 hours
Additional hours: $105 per hour
Internet marketing strategy development
Flight schedule development and strategy
Monthly metrics and goal reporting
Web advertising channel analysis and consulting
Organic and paid keyword lead generation and sales development
ROI consulting
Marketing Automation consulting
Call tracking consulting (if applicable)
Ecommerce consulting (if applicable)
Marketing automation consulting
Website personalization consulting
Investment: $1,000

Monthly Consulting Pricing

Monthly Consulting - Ramp
$250
Custom reporting and Google Analytics consulting: Up to 2 hours
Additional hours: $125
Custom Google Analytics dashboards set up
Google Analytics goals set up
Google Analytics events set up
Monthly traffic reporting
Traffic reporting by channel
ROI reporting
Funnel visualization reporting
Cost-per-lead (CPL) reporting
Monthly goals and conversion reporting
Ecommerce reporting (if applicable)
Call tracking reporting (if applicable)
Lead Attribution Reporting
Investment: $250
Monthly Consulting - Grow
$500
Custom reporting and Google Analytics consulting: Up to 4.5 hours
Additional hours: $115
Custom Google Analytics dashboards set up
Google Analytics goals set up
Google Analytics events set up
Monthly traffic reporting
Traffic reporting by channel
ROI reporting
Funnel visualization reporting
Cost-per-lead (CPL) reporting
Monthly goals and conversion reporting
Ecommerce reporting (if applicable)
Call tracking reporting (if applicable)
Lead Attribution Reporting
Investment: $500
Monthly Consulting - Max
$1,000
Custom reporting and Google Analytics consulting: Up to 10 hours
Additional hours: $105
Custom Google Analytics dashboards set up
Google Analytics goals set up
Google Analytics events set up
Monthly traffic reporting
Traffic reporting by channel
ROI reporting
Funnel visualization reporting
Cost-per-lead (CPL) reporting
Monthly goals and conversion reporting
Ecommerce reporting (if applicable)
Call tracking reporting (if applicable)
Lead Attribution Reporting
Investment: $1,000

What Do These Reports Include?

Each Admen client who signs up for an SEO plan, or any one of our other inbound marketing plans, receives detailed monthly reports from their dedicated Internet marketer. These reports are already customized for each client’s needs and may include data on website revenue, traffic, and search engine optimization. However, some clients request additional data beyond what is included in our standard custom monthly reports.

Our advanced monthly reporting packages include more specific and in-depth reporting of revenue and traffic per channel, allowing you to make better decisions about your specific marketing channels. You will be able to gather more information about the leads and revenue attributed to external sources like social media and email marketing, as well as the revenue that can be attributed to search engines and your SEO campaigns.

In addition to per-channel reporting, Admen will set up specific, targeted goals, events, and dashboards in Google Analytics. This will allow you to review the number of visitors who are completing specific actions, including filling out a contact form or signing up for your email marketing, to make sure you get the most accurate data on your monthly SEO report.

Finally, along with the detailed reporting on these individual sources and channels, you will receive access to our call tracking system. This will allow you to view new leads on your website, as well as identify the sources that sent them to you. Admen will also allow you to track companies visiting your website by name, giving you a better idea of who is interested in your products or services.

These reports can be tailored to your preference to focus on more complex marketing data, or presented in different formats that may suit the needs of your company.

What Are the Advantages of Custom Reports?

Our custom reporting packages allow larger businesses with multiple marketing channels to identify successful marketing campaigns, track ROI, and set specific monthly goals per channel. These reports also provide in-depth data on the amount of money that you are spending to acquire new leads, as well as helpful data on the progress of potential leads through your marketing funnel.

Optionally, these custom reporting packages can provide you with data on your website call tracking. We also offer detailed eCommerce reporting for businesses operating an online store.

Do I Need Custom Reporting?

For a majority of Admen customers, the monthly reporting built into our SEO and marketing packages is all that is necessary to make decisions regarding their online activities and the successes of their campaigns. However, some larger clients have requested more in-depth reporting and features, which is why we have created these custom plans.

If your website is very large, or you utilize a high number of online marketing channels, you may want to invest in custom reporting to get a deeper understanding of the status of your online marketing. These reports are intended for clients who desire detailed data on their ROI, cost-per-lead, and goals. For clients who utilize only a few online marketing channels, or have only partnered with Admen for a single SEO plan or project, this level of data may not be required.

If you are unsure as to whether or not you should invest in custom reporting, we suggest consulting with your dedicated Internet marketer. They will be able to advise you on the best reporting option for your business, both now and as your business grows.

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