WEBVTT

1
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This was not a corporate chain.

2
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Nine partners held equity across six regions,

3
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and every region carried its own P&L.

4
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There is no head office that can order

5
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a media budget into a region.

6
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Three regions bought in, 16 of 42 locations.

7
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That is an adoption number, not a scope we chose.

8
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And two of the regions that declined were right to.