As UX Designers, we aim to create an optimal experience for the user while aligning with the client's goals. The key to the project's success is finding the right balance between the two objectives. To understand the client's specific business goals, we performed stakeholder interviews. As a result, we determined the following as the primary goals for Sherwood Dental:
- Improve efficiency
- Generate more leads & referrals
- Improve patient retention
- Portray care and experience through the website