MKTG-ATTRIBUTED REVENUE
$84.6K
production from attributed patients, wk 29
Vitals only. Readable in the time it takes to pour a coffee. Lands every Monday, 8:00 a.m. — no meeting required.
New patients / wk
67
▲ 9.8% vs 4-wk median
Collections / wk
$318K
▲ 6.1% vs 4-wk median
Fully-loaded CAC
$212
▼ $34 — buying better, not more
Site → consult conv.
2.4%
▲ 0.3 pt after intake rebuild
Answer rate, front desk
91%
▲ 4 pt — Tue lunch gap closed
No-show rate
11%
▼ 2 pt after reminder routing
| POD | NP / WK | COLLECTIONS / WK | CAC | ANSWER | NO-SHOW | Δ WoW |
|---|---|---|---|---|---|---|
| North — 04 | 11 | $48.2K | $188 | 96% | 8% | ▲ 12% |
| Lakeline — 07 | 9 | $41.9K | $196 | 93% | 9% | ▲ 8% |
| Central — 01 | 10 | $44.7K | $203 | 92% | 10% | ▲ 5% |
| Riverside — 09 | 5 | $21.3K | $287 | 81% | 17% | ▼ 6% · flagged — desk staffing |
| Westlake — 03 | 8 | $39.5K | $214 | 90% | 11% | ▲ 3% |
| Round Rock — 06 | 7 | $33.1K | $226 | 89% | 12% | — |
REMAINING 6 PODS WITHIN ±2% WoW — STEADY, NOT SHOWN. FULL 12-POD TABLE IN THE MONTHLY PACK.
Riverside missed 1 call in 5 again this week — at their close rate that's ~14 booked patients we paid to generate and then sent to voicemail. Overflow routing to Central goes live Tuesday; temp desk coverage starts Wednesday. We re-check Friday, not next Monday.
CAC fell $34 because we cut the two worst ad sets — we did not add budget. Buying better, not more. Spend holds flat through July; the savings stay on your P&L, not in our media plan.
No-shows down 2 pts since reminders moved to 48-hr + same-morning text. The 3 pods still above 14% share one trait: high new-patient mix. Deposit-policy pilot drafted for those 3 — on your desk Thursday for sign-off before anything changes.
P&L RECONCILIATION — WK 29 · EVERY METRIC ABOVE RECONCILES TO A LINE YOUR CFO ALREADY RECOGNIZES
MKTG-ATTRIBUTED REVENUE
$84.6K
production from attributed patients, wk 29
BOOKED REVENUE (PMS)
$79.9K
scheduled & posted in practice mgmt system
VARIANCE
−$4.7K (−5.6%)
timing — consults booked into wk 30; no write-off surprises
RECONCILES TO LINE
4000 — PATIENT REVENUE
net of 4100 contractual adjustments · CFO tie-out monthly