Front-desk leak closed across a 22-location regional group; demand already arriving at the door now converts to completed visits.

Specimen view. This client's compiled numbers stay sealed — by policy, not by mood. The structure below is exact. Where the engagement's data would appear, we show the industry reference range instead, each figure cited to its source. Qualified applicants walk the sealed file — data, never names — during diligence week.

NATURE OF THE ENGAGEMENT

Presenting condition in this engagement type: an urgent care group whose marketing works and whose front desk quietly undoes it. Urgent Care Association data puts the national average at 33.96 patients per day per center in 2025 — and the leak in this engagement type sits between the demand that reaches a clinic and the visits that complete. Experity's 38-clinic study measured it directly: of patients who scheduled online, only about 30% converted to an actual visit before the flow was operated on. Phones that ring out, registration that stalls, and booking steps that ask too much are all the same lesion.

The operation is at the desk, not the ad account: call handling scripted and measured across all 22 locations, online registration collapsed to the fields that matter, arrival-to-rooming friction stripped out, and recovery sequences for every booked patient who has not walked in. The published flow data sets the constraint the rebuild must respect — the average urgent care visit runs 59.6 minutes door to door, and shorter visits measurably drive satisfaction — so capacity gained at the desk cannot be spent making visits longer.

What gets measured: visits per clinic per day against the UCA national reference, click-to-visit conversion against Experity's demonstrated post-optimization figure, patient acquisition cost against the published urgent care band, and visit duration held under the hour while volume scales. Targets shown are industry baselines adjusted by ADMEN's standard structural-lift factors, stated to the source figures' precision. Compiled client data remains sealed by policy.

VITALS — INDUSTRY BASELINE vs ADMEN TARGET

MEASURE	INDUSTRY	TARGET	Δ
Visits per clinic per day	33.96	74.7	+40.7
Patient acquisition cost (urgent care)	$50–$150	$21–$63	−$29 to −$87
Click-to-visit rate (booked online to completed visit)	30%	37%	+7 pt (capped at the study's demonstrated result)
Average visit duration (door to door)	59.6 min	≤60 min	±0 — held under the hour while volume scales

Targets apply Admen's published structural-lift factors to the cited industry baselines. They are planning references, not promises — the examination sets the real numbers.

SOURCES — REFERENCE RANGES

1. Urgent Care Association — Urgent Care Data — 33.96 avg patients/day/center (2025); 15,274 US urgent care centers; 56-min average visit time
2. BSPKN — Patient Acquisition Cost in 2026: Healthcare Marketing Benchmarks — Urgent care average PAC $50–$150 (low $20, high $350)
3. Experity — From Click to Care: Designing a Modern Urgent Care Patient Journey — Click-to-visit 30% → 37% across 38 clinics over six months
4. JUCM — Shorter Visits Drive Greater Patient Satisfaction in Urgent Care — Average visit duration 59.6 min (2024 Experity data, ~33M records); 62% of visits complete within an hour

FILED BY

Admen '26

← RECORDS ROOM APPLY — 6 / QUARTER →