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· GROWTH PARTNERS FOR HEALTHCARE OPERATORS
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CONFIDENTIAL · CHART № 0247
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Why we exist
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How we work
RX
Case studies
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Who we treat
NOTE
About
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Healthcare marketing for multi-location dental, medical and veterinary groups

Healthcare marketing for operators who want to scale. Measured in new patients and collections.

ADMEN is a healthcare marketing agency for multi-location dental, medical and veterinary groups. Cody Baird founded ADMEN in 2011. It works with groups of 3 to 100+ locations across twelve kinds of healthcare group, from offices in Austin and Salt Lake City, and reports against new patients and collections.

S
SUBJECTIVE — what owners tell us
"The last agency reported rankings, impressions and engagement, and spent the budget. We need more new patients and more revenue — profitable revenue."
REF
REFERENCE RANGES — UNDER RE-SOURCING

Reference ranges for your specialty, read in the primary source

REFERENCE RANGES — median, quartile and top-decile benchmarks for your specialty are published, with every figure read in the primary source, at /benchmarks. How we rank a source — and which we refuse to use — is at /sources.
O
OBJECTIVE — what we'd find on intake · auto-fills based on patient profile below

What we find on intake, before a single campaign changes

Twelve kinds of healthcare group we treat

PATIENT PROFILE — TELL US WHO YOU ARE
PRACTICE TYPE
NETWORK SIZE
PRIMARY CONSTRAINT
New patients / mo
Counted at the source, not the ad account
we baseline against 6 — 25 locations operators, then look at where volume is actually lost
Production & collections
Separated — they are not the same number
the gap between what the schedule produced and what was collected is where most groups are losing money without seeing it
NP sources
2 attributed today, typically
most groups can attribute a fraction of what they run; instrumentation comes before any spend decision
Patient acquisition cost
Derived, with the arithmetic shown
nobody credible publishes this number, so we build it from your marketing spend and your real new-patient count
Site → consult conversion
Measured against your own traffic
the same visitors, a rebuilt intake path — this is usually the cheapest movement available
No-show rate
Read alongside access time
we look at this together with how long a new patient waits to be seen, which is where rising cac usually surfaces
№ 0214Open the General dentistry / DSO file →
A
ASSESSMENT
Growth is easy to buy. Profitable growth is the job.

Anyone can fill a schedule if you let them spend. The work is bringing in patients worth more than they cost — and doing it again next year, when every channel costs more. We tell you what that takes before you commit. If we can't agree on it, we part ways.

DDX
DIFFERENTIAL — what else you could do

Keep the agency. They know your account and they'll defend the spend. They also report on the ad account, because that's the only system they've been given access to.

Hire in-house. A marketing director in the building sees things no vendor sees. One person can't run brand, content, search and paid media at the same time.

Use the preferred vendor. The one your sponsor, franchisor or DSO already works with. Fast to stand up, and the reporting already matches the network's pack. It's built for consistency across the network, not for what's constraining your locations.

All three are reasonable. None of them starts by asking whether the growth will be profitable.

P
PLAN — for groups that qualify
  1. Examine baseline vitals. Six weeks. New patients, collections, cost per new patient, where they come from — and the brand and message they came in on. No deck.
  2. Diagnose. One document: what growth will take. The spend, the changes, the order. If we can't agree on it, we part ways here.
  3. Operate. Brand and ICPs first. Then content, search, paid media and the site, in the order the diagnosis set — and kept current, because stale copy is where response decays first.
  4. Measure post-op vitals. Six-week retest against the baseline. Same numbers, same locations, same finance team in the room.
  5. Discharge. A system your team runs. Or we stay on retainer. Your call.
ATTENDING
Admen '26
Schedule Consult →

ADMEN is a healthcare marketing agency for multi-location dental, medical and veterinary groups.

ADMEN Austin
401 Congress Ave., Suite 1540, Austin, TX 78701
512-568-3559

ADMEN Salt Lake City
299 S. Main St., Suite 1300, Salt Lake City, UT 84111
801-215-9092

support@admen.com · About · Contact · FAQ · Samples

FORM 247-B · ADMENPAGE 01 / 04 · CONTINUED →

RX — CASE STUDIES · NARRATED FILMS

Case studies you can watch, by specialty

Each record plays as a short narrated film: what the group came in with, what we changed, what moved and what moved against us. Client names stay sealed.

SEE ALL FOURTEEN CASE STUDIES →

CONSENT · WHAT THIS BROWSER KEEPS

What this site already records, and what it will keep only if you ask

ALREADY HAPPENING — YOU DID NOT AGREE TO THIS, SO YOU SHOULD READ IT FIRST

We record which pages you visit. It is first-party and it goes to our own server at n8n.codybaird.net — no cookies, nothing sold, no advertising audience built. What gets sent is the path you are on, the page you came from, a random visitor id, a random session id, your browser's user-agent string, your window width, and any campaign or ad-click parameters that were on the link you arrived through.

We also run Google Analytics, which is a third party, and you should assume every site you visit does. Ours sets no cookies at all and receives nothing you type. It does receive the page address and how you use the page. Our tag tells Google not to use any of it for advertising. You can confirm those settings in this page's source.

Do Not Track and Global Privacy Control are honoured. With either set, nothing leaves the browser at all — not a reduced payload, not an anonymised one. Nothing.

THE KEYS THAT ARE ALREADY IN THIS BROWSER

  • admen-vid a random visitor id, in localStorage, with no expiry — this is the durable one
  • admen-sid a random session id, in sessionStorage, gone when the tab closes
  • admen-attribution your first touch — how you first arrived, written once
  • admen-last-touch your most recent touch, overwritten each time
  • admen-journey an ordered list of touches, capped at the 50 most recent
  • admen-clickids ad-click parameters from the link you arrived through, if there were any
  • admen-profile the picker's three answers, in sessionStorage, gone when the tab closes

The full account — every key, what is sent, where, and what stops it — is on the privacy policy. The instrumentation itself is one readable file; if you view-source you are looking at all of it.

SEPARATELY — AND THIS IS THE PART YOU CHOOSE The three switches below store things in your browser only. Nothing under them is transmitted to us, ever. There is no request in the code that could send them and no address for them to be sent to. Turning any of them on puts you on no list, starts no sequence, and triggers no call, no email and no text — not because we promise to be good about it, but because the data never reaches us. Turning one off deletes what it was holding in the same click.

KEPT IN THIS BROWSER · OFF BY DEFAULT

Export writes a file in this browser and hands it to you. There is no account here, no login and no password, because there is nothing on our side to log in to — the file is how a record moves to another browser, and it is the only way.

The switches themselves need JavaScript, because the only thing they do is write to storage in this browser. With JavaScript off there is nothing to switch and nothing is being kept beyond what is listed above — which you can clear at any time from your browser's own site-data controls, and which stops entirely if you set Do Not Track or Global Privacy Control.