Admen
· GROWTH PARTNERS FOR HEALTHCARE OPERATORS
BY APPLICATION · ~6 / QUARTER
CONFIDENTIAL · CHART № 0247
CC
Why we exist
HX
How we work
RX
Case studies
PT
Who we treat
NOTE
About
APPT
Apply
ADDR
Contact

Healthcare marketing for multi-location dental, medical and veterinary groups

S
SUBJECTIVE — what we hear from owners and operators

What owners tell us before anyone opens an ad account

Past agencies touted creative. Reported rankings, impressions, engagement. We care about full schedules, new patients, and revenue.
REF
REFERENCE RANGES — UNDER RE-SOURCING

Reference ranges for your specialty, read in the primary source

REFERENCE RANGES — median, quartile and top-decile benchmarks for your specialty are published, with every figure read in the primary source, at /benchmarks. How we rank a source — and which we refuse to use — is at /sources.
O
OBJECTIVE — what we'd find on intake · auto-fills based on patient profile below

What we find on intake, before a single campaign changes

Nine kinds of healthcare group we treat

PATIENT PROFILE — TELL US WHO YOU ARE
PRACTICE TYPE
NETWORK SIZE
PRIMARY CONSTRAINT
New patients / mo
Counted at the source, not the ad account
we baseline against 6 — 25 locations operators, then look at where volume is actually lost
Production & collections
Separated — they are not the same number
the gap between what the schedule produced and what was collected is where most groups are losing money without seeing it
NP sources
2 attributed today, typically
most groups can attribute a fraction of what they run; instrumentation comes before any spend decision
Patient acquisition cost
Derived, with the arithmetic shown
nobody credible publishes this number, so we build it from your marketing spend and your real new-patient count
Site → consult conversion
Measured against your own traffic
the same visitors, a rebuilt intake path — this is usually the cheapest movement available
No-show rate
Read alongside access time
we look at this together with how long a new patient waits to be seen, which is where rising cac usually surfaces
№ 0214Open the General dentistry / DSO file →
A
ASSESSMENT

It is usually not a marketing problem. It is a measurement problem.

It isn't a marketing problem. It's a system problem. The marketing is just where it shows up first.
P
PLAN — what we do for groups that qualify

What we do for groups that qualify

  1. Examine baseline vitals. Six week test. We evaluate new patient acquisitions, revenue, NP cost, sources, thorough audit. No deck.
  2. Diagnose. Bottleneck. Theory of constraint. One document. The smallest set of changes that moves the multiple.
  3. Operate. Acquisition, brand, site, intake, ops — sequenced, not stacked.
  4. Measure post-op vitals. Six week retest. Re-evaluate NP acquisitions, revenue, cost. Compare against baseline.
  5. Discharge. A system your team runs. Or we stay on retainer. Your call.
ATTENDING
Admen '26
Schedule Consult →
FORM 247-B · ADMEN GROWTH PARTNERSPAGE 01 / 04 · CONTINUED →

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