New patients / mo
Counted at the source, not the ad account
we baseline against 6 — 25 locations operators, then look at where volume is actually lost
Production & collections
Separated — they are not the same number
the gap between what the schedule produced and what was collected is where most groups are losing money without seeing it
NP sources
2 attributed today, typically
most groups can attribute a fraction of what they run; instrumentation comes before any spend decision
Patient acquisition cost
Derived, with the arithmetic shown
nobody credible publishes this number, so we build it from your marketing spend and your real new-patient count
Site → consult conversion
Measured against your own traffic
the same visitors, a rebuilt intake path — this is usually the cheapest movement available
No-show rate
Read alongside access time
we look at this together with how long a new patient waits to be seen, which is where rising cac usually surfaces