The Power of Remarketing
Let’s say you’ve taken all the right steps to encourage visits to your website. You’ve improved the content, integrated keywords, and fixed technical SEO issues on the backend of your site. Your rankings improve and you’re starting to see increased traffic. However, only 2% of those site visitors convert and make a purchase.
There are many possible reasons why people leave a website, and you should certainly make every effort to identify and fix those problems. But you don’t have to leave 98% of your site visitors by the wayside. Remarketing can send email reminders or serve targeted, incentivized follow-up ads to site visitors who have left without making a purchase.
Remarketing is such a powerful technique because it’s easier and more efficient to convert someone who has already taken an interest in your brand than to rely on efforts to attract new site visitors. It’s the equivalent of shooting fish in a barrel versus casting your line into a vast ocean. Retargeted audiences are 3x more likely to click on an ad and are 70% more likely to convert.