Remarketing/Retargeting Services Company

Remarketing Ads Management starting at $250/mo

REMARKETING/RETARGETING MANAGEMENT

Remarketing Ads Management starting at $250/mo

Data-driven Remarketing with ROI

Everyone has experienced basic remarketing. You visit a website, and suddenly notice ads for that website everywhere you go. While that can capture a user’s attention in some cases, it’s not always the best approach. Many users might consider that bordering on spam.

When used properly, remarketing tactics can target users who took specific actions on your website. By creating conditions, based on cookies, it is possible to show specific ads to a narrow, targeted set of users. In other words, ad dollars are spent targeting the users ripest for conversion.

ADMEN offers complete retargeting services, including campaign development and management services. Our expertise ensures that businesses spend their ad dollars on the users most likely to convert, rather than throwing mud at the wall and hoping it sticks.

 Need AdWords Help?

Capabilities

Keyword Discovery and Selection

PPC plan

Strategy & opportunity sizing

Audience development

Ad Text Creation

Conversion Tracking

Call Tracking

Ad Submission

PPC Monitoring

PPC Cost Management

Campaign Improvement Modification

Competitive Research

Landing page development and optimization

Retargeting ads management pricing packages

Experts estimate that less than 2% of web traffic makes a purchase, complete a sign-up, book an appointment, or call. It’s a shame to leave that 98% unexploited, right? Well, this is where retargeting comes in. Retargeting from Admen can help you by:

  • Precise targeting to avoid situations in which you’re shooting with ads all over the Web, on website potential clients never visit. Instead, you are displaying ads solely to people who have already expressed their interest in your business.
  • Increases your marketing reach via channels AdWords, Bing, Facebook, Twitter, LinkedIn, or ad placements on targeted websites and publishers.
  • Better engagement by reconnecting with visitors in a meaningful way.
  • Increases conversions Encouraging customers to return to your website and, in some way or another, connect with the brand, helps you nurture leads, hence increasing conversions.
  • PPC pricing packages
Retargeting Pricing
$225
Audience Targeting Strategy and Setup
Personalized Email Design and Creative
Ongoing Monthly Reporting, Campaign Management, and Optimization
One-Time Setup - $2,000
Ongoing Management - $225/month (waived if doing aggressive or market leader PPC management)

What is included with each PPC campaign?

  • Keywords in the campaign – Up to 10,000
  • Google PPC Network
  • Bing PPC Networks
  • Facebook PPC
  • Google Remarketing
  • Initial campaign development & strategy
  • Advanced keyword research
  • Competitor analysis
  • Ad campaign copywriting
  • Ad copy performance testing
  • Ongoing keyword development and tweaking
  • Dynamic keyword insertion into ads
  • Google analytics integration & goal tracking
  • Results analysis/reporting
  • Strategic bid management
  • PPC account settings monitoring (Ex. Geotargeting)
  • Single account representative
  • Up to two personal consultations per month
  • Monitoring clicks, conversions and click fraud activity
  • Setup and management of rule-based bidding
  • International PPC campaign management
  • Ecommerce PPC ROI reporting
  • Landing Page design & implementation
  • Website conversion analysis reporting
  • Banner ad design for remarketing – 1 Set Included
  • Facebook remarketing (Includes banner design)
  • Website conversion analysis implementation – By Quote
  • Multivariant testing on the landing page – By Quote
  • Multivariant testing e-commerce store & checkout/cart process – By
  • Quote
  • Monthly performance & analysis reporting
  • Free $100 AdWords credit to new clients
  • One time setup (1st month): $2,500
  • Progressive monthly management cost: 12% of the monthly budget. $50k+ mo budget = 8% of monthly budget

PPC cost study

In a world of proxy metrics such as the number of links, rankings and even proprietary link scoring systems, no one is talking about driving revenue and generating a tangible ROI against the SEO activities they are undertaking.

Keyword research

An effective PPC campaign isn’t about simply generating a large amount of traffic; it’s about generating a large amount of targeted traffic and starts with extremely in-depth keyword research. All of our strategies are data-based.

Finding the right keywords means we have to know how our customers think even better than they do. Seeing all the options, and then knowing which combinations and strings lead to conversions (and which don’t) is key.

Strategy & opportunity sizing

Efficiency and compliance with the latest technologies underpin your paid search performance.

Ignite Performance with a team dedicated to strategy, accuracy, and alignment.  Marketing departments hire us to guide strategy for their highest priority channels—paid search, paid social, shopping, and programmatic. Our expertise in these channels evolves optimization into a strategic advantage. Coupled with our consultative approach, we’re able to turn complex ideas into long-term, efficient growth for our clients.

Audience development

Who are you marketing to?  There’s been much talk about various marketing channels, but not much talk about understanding who you’re marketing to. This is the most crucial step that can help any marketing campaign (digital or traditional” hit the mark.

Who are you creating content for? How can you create effective content without first gaining a deep understanding of that audience? You might as well be writing with your eyes closed.

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Competition Analysis

Who are you marketing to?  There’s been much talk about various marketing channels, but not much talk about understanding who you’re marketing to. This is the most crucial step that can help any marketing campaign (digital or traditional” hit the mark.

Who are you creating content for? How can you create effective content without first gaining a deep understanding of that audience? You might as well be writing with your eyes closed.

Search ads

Turn routine optimizations into your strategic advantage with our unique blend of people + technology. Using both proprietary tech and unique partnerships, we give our clients more than mediocre metrics (Bids, Ads, and Keywords). At ADMEN you get proactive expert management that scales up what’s working, eliminates waste, and brings business transforming insights to the surface.

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Display/banner ads

Image ads can be a great way to pull Internet traffic your way. They’re also an excellent way to strengthen and increase brand awareness.

Video ads are a powerful medium for increasing one’s brand awareness as well. Stories can be told through video like no other medium. YouTube’s targeting allows us to show your ads to audiences that are already in the market for your products, which means they can also attract people to your site and increase conversion volume.

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Social ads

Facebook remains the top social network for social media users. With its advanced targeting options, we can reach your unique audience with specific ads they’re interested in. This goes for Instagram as well.

LinkedIn is hands down the best advertising platform for B2B companies. Its targeting options not only allow us to target your audiences, but also allow us to discover new customers through our specialized campaign strategy.

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Conversion optimization

Getting a prospect to the correct landing page, generating a product view on an e-commerce site, serving up a contact capture form—without a conversion, all the preliminary steps are meaningless. Understanding how to move from page view to purchasing, from interest to action, is what we do.

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Remarketing

Research shows that most consumers need at least five interactions with your brand or product before converting. Remarketing is the perfect way to remind them of your product/service offering, and has been proven to convert higher than other forms of advertising. Remarketing is a must-have for any eCommerce site and we’ve partnered with the smartest engines to get you more sales.

Our dynamic remarketing strategy will get the most relevant ads in front of potential customers based on their user behavior on your website, creating the perfect opportunity for them to complete a purchase or provide you with contact information.

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Adwords account audit

We offer free audits of your current AdWords account. We’ll take a deep dive into every aspect of your campaigns, from settings to ads and keywords, and provide feedback based on our findings. This is a great opportunity to find the low-hanging fruit and get some quick wins.

Execute, maintain, and optimize

Marketing departments hire us to guide strategy for their highest priority channels—paid search, paid social, shopping, and programmatic. Our expertise in these channels evolves optimization into a strategic advantage. Coupled with our consultative approach, we’re able to turn complex ideas into long-term, efficient growth for our clients.

Google AdWords

Everyone knows that content is king. But what should the king wear? If you don’t know what your audience values, content is just a collection of pixels on a screen. Being able to see the whole environment and know what matters to each targeted segment is the difference between complete engagement and complete indifference.

Google product listing ads

No matter the complexity of your inventory or the audience you target, we use a strategic combination of automation and human touch to maximize Shopping campaign efficiency and scale account growth.

While many advertisers fall victim to the dynamic nature of each CSE’s (comparison shopping engine) algorithm, at ADMEN we understand the importance not only learning and working with it but exploring ways to control it. Whether its branded segmentation, customizing product groups, or intent-based bidding, we have a dedicated team to learn your business, tailor a custom solution, and optimize toward exceeding business goals.

Bing ads

Mobile is rapidly surpassing desktop as your customers’ first stop for information.

We’ll ensure that your mobile site is every bit as intuitive and accessible as its desktop counterpart. Search optimization, app integration and more go into making mobile the centerpiece of a truly multi-channel search strategy.

Amazon ads

By the end of 2018, Amazon will make up 50% of the e-commerce market. As an online retailer, it’s paramount to take advantage of this evolving platform. 

Our team is fully-trained on Amazon PPC – from Seller and Vendor Central Advertising to the Programmatic Amazon Advertising Platform. The relationship we’ve forged with the platform allows us to build client strategy around its latest capabilities, get answers quickly, and give our clients a leg up on their competition.

Amazon PPC and Amazon product SEO go hand in hand. We can make recommendations to improve your listings, leading to increases in both paid and organic growth.

Facebook ads

Social Media advertising – and Facebook in particular – is growing faster than ever and commanding larger percentages of the marketing budget every year. By using proprietary technology and leveraging our unique partnerships with representatives from social platforms like Facebook, our clients get proactive, expert management of each community platform.

At ADMEN, we look at each platform individually and holistically to help you drive the engagement that directly affects your biggest needs and goals. Through consultative strategy, our tactics and implementation help you connect with your specific ideal customers at a time when they are primed to convert.

Copywriting

How do you keep on top of constantly fluctuating rankings?

Maintain a clear perspective on how well your content performs against the competition. Know what users find when they search for your most relevant keywords. Claim valuable real estate for your domain in the most relevant search engine results pages.

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PPC Tools Included with Plans

Ad Men’s PPC prices don’t just include incredible services, but also some great tools to assist you and your business. With help from our proprietary tools, you can help improve your rankings and ultimately your business as a whole. Here’s a look at some of the tools we use/offer with our PPC management plans.

MOZ KEYWORD DISCOVERY

AHREFS

SEMRUSH

GOOGLE ANALYTICS, TAG MANAGER, & SEARCH CONSOLE

CALLRAIL & CALL TRACKING METRICS

Together, these tools allow us to provide you great prices on your PPC plans. With help from these tools, we can be smart with our time so we can offer you the best bang for your buck for PPC services, not to mention keeping your pay per click optimization and management costs affordable.

PPC Focus

Research

Understand the situation.  Find the most valuable customers.

Test

Comprehensive strategy. Formal testing process.

Learn

Reporting insights.  Uncovering attribution

Scale

Data-driven budgeting.  Smart channel expansion.

Conversion

The point of PPC is to find qualified leads, generate sales, and drive down conversion costs across all channels. We do not target 1st-page placement for vanity keywords.

We focus on measuring conversions and sales, over impressions, clicks or vanity KPI’s

Our Process – Learn, Build, Measure

Learn

Goals

Personas

AdWords audit

Keyword research

Competition analysis

Build

Ad copy

Landing pages

Extensions

Keyword sets

Measure

Usability – UX

Calls, Revenue, ROAS, CAC, CLV

Conversion Optimization

More About Retargeting

You invest an enormous amount of time and resources into drawing people to your website, but they often leave again before they commit to anything. Browsing is built into the online shopping experience, and the average consumer visits three online retailers before pulling a trigger and making a purchase. Customers like to plan ahead, weigh options and daydream. It is essential that once prospects are ready to buy, your brand is at the top of their mind.

Retargeting (or re-marketing, as Google calls it) is a powerful paid online advertising strategy which works by displaying ads and offers from your company to people who have already visited or engaged with your website. Our research shows that retargeted customers are up to 70% more likely to purchase than those who have not been exposed to retargeting.

With careful use of cookies and tags, you can create a precisely customized re-marketing campaign which allows you to decide with pinpoint accuracy which customers will see the ad, as well as when and where they’ll see it. For example, you can choose to display an ad only to customers who have viewed your featured product/service, or to those who have abandoned a shopping cart before checkout. You decide when the ad should be displayed, how many times they’ll see it, and whether it will show up in their search results, on Facebook, or scattered across a network of other favourite websites.

The amazing versatility of retargeting is what makes it so effective, but it also means that a high level of detail and expertise goes into planning a compelling strategy. Ad Men’s re-marketing services begin with an exhaustive investigation into just who you should be targeting so that we can identify the best leads (MQL’s) and hottest prospects (SQL’s). We’ll work with you to craft ad copy with a strong hook, and we’ll help you decide which retargeting networks and publishers make sense for your company. Because most re-marketing works on a PPC basis, it’s also a great tool for branding and exposure: you can extend your reach and gather impressions for very little, paying when the customer actually clicks and returns to your site.

See what we can optimize for you

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