Remarketing & Retargeting Ads

Remarketing & Retargeting Ads

  • Retargeting process
  • E-commerce shopping cart Abandonment
  • Remarketing email campaigns

get the second chance to convert clicks to sales

The Power of Remarketing

Let’s say you’ve taken all the right steps to encourage visits to your website. You’ve improved the content, integrated keywords, and fixed technical SEO issues on the backend of your site. Your rankings improve and you’re starting to see increased traffic. However, only 2% of those site visitors convert and make a purchase.

There are many possible reasons why people leave a website, and you should certainly make every effort to identify and fix those problems. But you don’t have to leave 98% of your site visitors by the wayside. Remarketing can send email reminders or serve targeted, incentivized follow-up ads to site visitors who have left without making a purchase.

Remarketing is such a powerful technique because it’s easier and more efficient to convert someone who has already taken an interest in your brand than to rely on efforts to attract new site visitors. It’s the equivalent of shooting fish in a barrel versus casting your line into a vast ocean. Retargeted audiences are 3x more likely to click on an ad and are 70% more likely to convert.

Did you know that 98% of people will leave a website without making a purchase?

What is Retargeting and How Does it Work?

Retargeting helps companies reach website visitors who don’t immediately convert. In other words, retargeting can help your business connect with potential customers after they leave your website and encourage them to return.

In addition, retargeting can help you get the most out of your advertising budget because it allows you to focus your attention on people who have demonstrated interested in your brand. You can use clear calls to action and promotional offers to encourage them to come back to your website and convert.

Retargeting works by inserting a simple snippet of code on your site - sometimes called a pixel. When someone visits your site, the code drops a cookie in that visitor’s browser. These “cookied” visitors will see a retargeted ad during a future web search or during a session on Facebook.

26% of retargeted prospects return and complete an online checkout.

How Remarketing and Retargeting Can Benefit Your Business

  • More effective messaging due to precise targeting
  • Reduced cost per impression
  • Improved click-through rates
  • Faster flow through the sales funnel
  • An effective way to combat shopping cart abandonment
  • Increase in conversions
  • Expanded audience reach
  • Builds brand recognition and engagement
  • Potential to strategically target new customers with Facebook and Google’s “lookalike” audiences

Understanding how retargeting works

Potential customer visits your website…

…but leave without purchasing or contacting your business

The next time they browse the web

They will see your remarketing ads

Your ad recapture their interest and bring them back to your site

Your potenial customer is now your customer

Remarketing email campaigns

Remarketing email campaigns

Successful email marketing requires that you target the right customers with the content that will drive them to take action. Tracking consumer behavior allows you to determine which type of message will be most effective. According to SEO expert, Moz, the conversion rate for email remarketing can be as high as 40% - compared to an average of 2-4% for e-commerce without remarketing efforts.

By placing remarketing pixels on web pages and emails - marketers can learn a lot about the behavior of people that visited your site or who have opened one of your emails. These pixels can track behavior like:

  • The OS used to view the email
  • Time spent reading the email
  • Clicking a link within the email
  • Whether someone clicked to your competitor’s site after visiting yours
  • Past purchases or other actions taken while on your site.

ADMEN can use this valuable information to speak to specific prospects in ways that are more relevant than with a generic message.

Order follow ups Rewards/loyalty programs Inactive customer follow ups
Personalized Content
E-Commerce Retargeting for Shopping Cart Abandonment

E-Commerce Retargeting for Shopping Cart Abandonment

Online shopping cart abandonment has increased over the past four years. While there are many possible reasons why someone may leave your site without completing their purchase - unexpected shipping costs, worries about site security, disappointment with the return policy, to name a few - often these consumers are just not ready to buy at that time or they get distracted.

It’s unrealistic to think you can convert all shoppers who have abandoned their carts, but with retargeting, you can send ads that will remind them that they initiated the sale. Research shows that people generally respond favorably to these ads, especially when they include additional incentives to purchase.

  • The OS used to view the email
  • Time spent reading the email
  • Clicking a link within the email
  • Whether someone clicked to your competitor’s site after visiting yours
  • Past purchases or other actions taken while on your site.

ADMEN can use this valuable information to speak to specific prospects in ways that are more relevant than with a generic message.

E-Commerce

Remarketing/Retargeting Ads pricing packages

Basic/RAMP

$2000-$5000

$2000 One-Time Set Up Fee

WHAT’S INCLUDED?

  • Google Ads Account Setup
  • Google Conversion Tracking
  • Campaign Structure & Settings
  • Keyword Research
  • Keywords: up to 50
  • Max Ad Groups: X
  • Ad Creation
  • Monthly Reporting
  • Call Extensions
  • Sitelink Extensions
  • Banner Ad Design for Remarketing (1 set)

Happy Medium/ GROW

$5000-$10,000

$5000 One-Time Set Up Fee

WHAT’S INCLUDED?

  • Google Ads Account Setup
  • Google, Bing, Yahoo Conversion Tracking
  • Campaign Structure & Settings
  • Keyword Research
  • Keywords: up to 100
  • Max Ad Groups: X
  • Ad Creation
  • Monthly Reporting
  • Call Extensions
  • Sitelink Extensions
  • Banner Ad Design for Remarketing (2 sest)
  • Google Remarketing

Custom/ MAX

$10,000+

$10,000 One-Time Set Up Fee

WHAT’S INCLUDED?

  • Google Ads Account Setup
  • Google, Bing, Yahoo Conversion Tracking
  • Campaign Structure & Settings
  • Keyword Research
  • Keywords: up to 200
  • Max Ad Groups: X
  • Ad Creation
  • Monthly Reporting
  • Call Extensions
  • Sitelink Extensions
  • Banner Ad Design for Remarketing (3 sest)
  • Google Remarketing
  • A/B Ad Testing
  • Mobile Ads
  • Ecommerce PPC ROI Reporting
  • Google, Bing, Yahoo Display Ads

Ask us anything

Why use remarketing services?

People who have visited your site have indicated that they have an interest in making a purchase. While you may not know how ready they are to buy, their visit establishes that they are aware of your brand, and a reminder or incentive may persuade them to return and complete the sale. Past visitors are further along in the sales funnel and are easier to convert than people who have never visited your site.

What is the difference between retargeting and remarketing?

Retargeting and remarketing have the same goals: Reach people who visited your website or read your email but did not make a purchase.

The term “retargeting” refers to paid ads served to non-purchasing site visitors, while “remarketing” generally means emailing those already on your subscriber list who have opened a previous email. Both approaches use HTML code to track behavior.

How does retargeting work?

Retargeting works by inserting a simple snippet of code on your site - sometimes called a pixel. When someone visits your site, the code drops a cookie in that visitor’s browser. These “cookies” visitors will see a retargeted ad during a future web search or during a session on Facebook.

Why is retargeting important for e-commerce?

With e-commerce making up a greater proportion of retail sales these days, it’s more important than ever to make efforts to minimize cart abandonment and recapture those people who’ve visited your site but didn’t make a purchase. Recognizing that someone who has begun to fill an online shopping cart likely has high purchase intent, retargeting ads can provide the incentive to return and finish the transaction.

But retargeting can also reach those who were only browsing on your site and didn’t add any items to the cart. You’ll be able to see which pages they were looking at so you can tailor ad messages that match their product interests.