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Content Development & Marketing

Content Development & Marketing

Eye-catching web content

Why is Content Marketing a Necessity For Businesses?

The Importance Of Valuable Content

Say goodbye to overly pushy, in-your-face ads, and hello to the subtle art of content marketing. As a major driver in lead generation, brand awareness, and establishing credibility, content marketing takes the cake as one of the most effective and popular forms of marketing. Consistent and quality content creation is crucial for keeping your business’s online presence relevant and up-to-date.

Content marketing is the process of crafting content that provides compelling information and helpful insights to your target audiences. In general, content marketing is revered as a low-stakes way to invite consumers to engage with your brand and understand who you are, which slowly motivates them closer to a purchasing point.

Content is so much more than link building; it can encompass a multitude of written, audio, and visual formats for the best outreach possible. Our diverse team is inspired to bring your content goals to life.

What Outcomes Can You Expect With Us?

  • Increased audience conversions
  • Highly targeted and engaging content
  • More site traffic than ever before
  • Improvements in audience trust and credibility
  • Surging brand awareness
  • Increased relationship building with clients
  • Better visibility and SEO implementation
  • Content that provides value
  • Increased consumer education
  • Expertly crafted blogs for lead generation
CMS (Content Management SystemFs) CMS (Content Management SystemFs) Stay On Top Of Your Content

The key to every successful content campaign lies in strong organization skills. Content management systems, or CMS, are software tools that take the stress out of content planning. They manage and post web content with ease, and we’re here to help you use them.

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Corporate Blog Corporate Blog Flaunt Your Expertise

A well-written blog is a content marketing must. Long-form blogs are great spaces to write about topics that showcase your expertise on the subject matters of your field. Our capable and detail-oriented wordsmiths will craft helpful blog posts that build lasting connections with your current and future clientele.

Video & Photo Production Video & Photo Production Entice Viewers With Visuals

Eye-catching videos and photos are great mediums for grabbing your audience’s attention and communicating in a more engaging manner than words can. In general, videos are a way to explain product information in an entertaining way. In fact, embedding videos on web pages have been found to improve conversion rates by 80%.

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Personalized Web Content Personalized Web Content Customize Your Audience Connections

No one consumer thinks, acts, or behaves the same. Although there are shared characteristics within a target audience group, it is just as important to recognize the ways you can tailor your content within them. We can help you pinpoint calls-to-action, greetings, and landing pages that speak directly to your audience’s individualized needs and stage in the buyer journey.

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Infographics & Motion Graphics Infographics & Motion Graphics Turn Data Into Visuals

Powerful infographics are known for easily articulating complex topics through photos and text. This allows businesses to break down information in a much more digestible way. In order to create informative and aesthetically pleasing infographics and motion graphics, it is crucial to have a keen skillset in design and industry research, both of which our team excels in.

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Website Copywriting Website Copywriting Find Your Voice

Every business has a unique voice and style that deserves to be reflected in your website’s copywriting. A solid brand voice that is authentic to your values and personality is a great way to stay relatable and connected with your audiences. Our team partners with you to hone in on a distinct writing style that will echo throughout each piece of content we draft.

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Need help creating eye-cathing content?

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Our Process

Research on Persona
Conceptualize ideas
Brainstorm content topics and themes
Establish a consistent brand voice
Create quality content
Distribute content across channels
Analyze, monitor, and audit

Admen Content Marketing Strategy Process

Ask us anything

What is content marketing?

At its core, our content marketing aims to connect businesses to their audiences in an organic way. Instead of promoting a product or service, content marketing’s primary goal is to demonstrate credibility and consumer loyalty by offering entertainment and education without any added pressure to make a purchase.

Why is content marketing effective?

Content marketing is effective for lasting results and long-term audience relationships. Instead of overtly pushing a product for a short-term sale, content marketing is successful when a business focuses on an education-oriented content strategy over time. This works wonders for building customer trust, as it proves to your audiences that you care about their questions and needs more than just making a sale.

How does Content Marketing Work?

Content marketing is so much more than solely posting content for an intended audience. It takes multiple steps, time, energy, and diverse expertise to accomplish a successful content marketing campaign. As a whole, content marketing truly works when our specialists focus on each and every step of the process, not just the content creation portion. This includes link building, search engine optimization, research, outreach, and so much more.

What types of content are most effective?

Content comes in all shapes, sizes, and formats in today’s digital marketplace. The most effective type of content is when it is catered to your unique target audience and covers topics most relevant to their lives. Generally speaking, some of the most effective formats of content for a variety of consumers include blogs, e-books, videos, social media, infographics, podcasts, and more.

How often should i create content?

The amount of content that you distribute is dependent on the size, goals, and capabilities of your business. No matter how much or little you post on your channels, it is important to always maintain a consistent weekly schedule with quality content to build a basis of trust with your consumers. With four content levels to choose from with Admen, we can serve those in both the beginning and advanced stages of posting content.

Do I really need fresh content to rank higher on Google?

Yes. Fresh content is a necessity for staying on the good side of search engines such as Google because search engine algorithms reward the most updated and relevant content. Our implementation of strong SEO keywords, trending industry topics, and a frequent posting schedule for your content are the ingredients for ranking success.

Where do we get content topic ideas and inspiration?

We are driven to find the most innovative ways to tell your brand story. Our team thoroughly researches the trends, buzzwords, and popular topics being discussed in your unique industry to ensure that every piece of content will resonate with the needs and values of your brand and its target audience.

How can I use content marketing to increase brand presence in the most efficient way?

Especially if you’re new to the content marketing game, one of the best ways to efficiently improve your digital footprint is through working with content professionals like us. This is because our team takes all of the guesswork out of what content is best for your brand and how frequently you should post to make an impact.

What Do Admen’s Content Marketing Packages Include?

In order to achieve all aspects of a quality content marketing plan, we accumulate the talents and skills from all of our internal department teams. When hiring Admen, you receive a team made up of:

  • Expert bloggers
  • Copywriters
  • Social media marketers
  • Graphic designers
  • SEO specialists
  • Outreach specialists
  • Video producers
  • Content strategists

Together, these seasoned professionals collaborate on the content marketing process to deliver the results-oriented campaign of your dreams. Our four levels of packages include assistance with design, outreach, research, content creation, SEO, and much more.