Google Ads (Adwords)

Search Ads
Google Display Ads
Video Ads Campaigns
Google Shopping Ads

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Convert clicks into conversions and conversions into customers

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PPC (Pay-Per-Click) & Paid Ads
Google Ads / AdWords

What Makes Google Ads So Effective?

Google is the most popular search network in the world. With over 1.17 billion users and 2.3 million searches per second, it’s also the biggest website in the world. As an advertiser, it makes sense to be visible where such an enormous audience is available to you.

While organic reach and earning a top position on search engine results pages (SERPS) will always have value for your business, relying solely on SEO is not practical for long-term success. When you use a pay-per-click (PPC) channel like Google Ads (previously known as Adwords), you’re guaranteed to appear on the Google search page or any of the other sites in Google’s network that you choose to target. You’ll also be able to better segment your audience and filter for variables like time of day, location, device type, and keyword phrases. It can take quite a long time and a good deal of effort to appear at the top of organic search results, but with Google Ads, you’re guaranteed to be positioned in a prime spot.

It’s often difficult to determine the effectiveness of your marketing investments, but with Google Ads, you can easily identify the specific elements that result in click-throughs. Performance metrics available for PPC campaigns allow you to understand what worked so you can do more of the same in future efforts.

You’ll also have access to other top-performing areas of the Google network, like YouTube, Gmail, Google Shopping, Google Maps and hundreds of other sites that partner with Google.

Managing a Google Ads campaign requires experience and skill, and it can be challenging if you haven’t previously used PPC in your digital mix. The staff at Admen understands how to get the most value from Google Ads and can devote the time needed to monitor, evaluate, and tweak the results.

Google gets over 3.5 billion searches every day.

According to Google, advertisers make $8 for every $1 they spend on Google Ads.

How Can Google Ads Benefit Your Business?

Increased website traffic
More traffic = more conversions
Faster results than by relying on SEO alone
Boosts brand awareness
Better audience targeting
Control over keywords used and words you want filtered out
Ability to optimize future campaigns using performance metrics
Can be used to retarget past customers or people who’ve visited your site but didn’t purchase
Maximizes ROI

Search Ads

Google’s Search Ads are text-based and appear above or below organic search results on search engine results pages (SERPs) on Google’s main site. You decide which keywords you want to target, and your actual position on SERPS depends on the result of the bidding process (more on that later). On other search sites like Google Maps, Google Shopping, Google Play, or Google’s many search partners, your ad may appear above, below, or beside the search results.

Demographic targeting Keyword targeting

Google Display Ads

Google Display ads can be either text or image-based. They appear on pages within the Google Display Network, which reaches over 90% of worldwide internet users across 2 million sites.

The difference between Google Search ads and Google Display ads is that Search ads show up when people are actively searching for your target keywords, while display ads can be put in front of your target audience before they’re technically in the market.

Display Ad targeting is similar to targeting traditional media: You place ads where you think your target audience will spend time. But a Google Display ad campaign differs from a traditional media advertising campaign in that all of your ad impressions are essentially free. You pay only for the click-throughs to your website.

Video Ad Campaigns

Video ads appear on YouTube. In-Stream video ads are shown before, after, or in the middle of a video, and can be designated as either skippable or non-skippable. For skippable ads, advertisers are charged only when someone engages with the ad in some way. For non-skippable ads, advertisers pay per impression.

Advertisers who use In-Stream video ads are banking on the popularity of video content and hoping that they’ll grab the viewer’s attention with an ad that entertains and presents an enticing sales message. The keywords you select must be relevant to the viewer if you expect a click-through and not just a viewing.

Video & Photo Production

Shopping Ad Campaigns

Shopping ad campaigns are perfect for retailers, whether they’re a brick and mortar store, strictly e-commerce, or a combination of the two. These display ads show up on SERPs, the Shopping tab, search partner websites, the price comparison shopping service, the Google Display network, YouTube, and on apps. Shopping ads are so ubiquitous that they account for over 60% of retailers’ paid clicks.

Retailers must sign up for a free Google Merchant Center account - a digital platform that stores information about the products you sell - and enter details about product offerings, such as images, prices, description, and availability. Because Google will have access to your product attributes, it can pull these details to create shopping ads that appear when someone searches for an item similar to what you offer.

E-Commerce

Our Process

Collect information about your business’s competitive strengths
Perform keyword research
Determine the campaign budget
Create the ads
Activate the campaign
Track site visits and conversions
Analyze results
Optimize future campaigns based on past campaign performance

Admen process of Google Ads campaign.

Ask us anything

To begin a Google Ads campaign, you’ll need to confirm your budget, define your target audience, select keywords, and decide whether you want Google to automatically set your bid amount or if you want to do that manually.

You’re required to bid because ad placement is dependent on the results of an auction. You can win the auction based on your Ad Rank, which is calculated based on your maximum bid amount and the Quality Score Google assigns to you. Here are some of the factors that affect your Quality Score:

The estimated click-through rate
The relevance of your ad to the search query
Landing page experience and its relevance to your ad

If Google assigns a high-quality score, your cost-per-click will be reduced, improving your ROI. High-quality scores also mean better positioning for your ad without having to increase your bid.

SEO involves optimizing your website (for content and ease of use) to influence Google’s search algorithms. Google rewards websites that are relevant and useful to the people who are searching its sites because it wants to provide the best user experience. The sites that Google determines are the most useful are rewarded with a high-ranking position on SERPs (search engine results pages).

SEO is “free” in the sense that you do not have to pay Google for a position on its SERPs. Google Ads are paid advertisements, but the advertiser is charged only when someone clicks through to your website. The ads are positioned near organic search results but are clearly labeled as advertisements.

It’s important to invest in both SEO and Google Ads. Your goal should be to present a website that is engaging, relevant, and useful to those who visit. As a result, current and potential customers will see your brand as credible and authoritative (and Google will push your site to a favorable position on SERPS). However, site optimization requires a lot of time and effort - it can take a while before your site reaches a top position on SERPs.

For a more immediate response, advertisers can rely on Google Ads to deliver efficient ad impressions and a click-through ROI that outperforms traditional advertising investments.

Not only do internet users notice Google Ads, but they see value in them when they’re actively searching for a product or service. Check out these recent statistics:

90% of internet users notice Google Ads.
75% of internet users click on ads to find relevant information.
75% of people admit that ads make it easier to find what they’re searching for.
46% of internet users can’t tell the difference between organic search results and PPC advertising.