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The Importance of Social Media For Your Marketing Strategy

In today’s saturated digital landscape, leveraging the power of social media to transform your marketing strategy is a necessity. With millions of daily social media users, these platforms offer your business the opportunity to reach potential customers in spaces where they are already comfortable and active.

No matter the sector or industry that your business is a part of, crafting content that rings true to your brand’s voice, values, and expertise will help your social media presence skyrocket. With 23 years of experience, we partner with your business to create a social media plan that increases your brand authority and pinpoints the best social channels for your unique needs and goals.

facebook

Facebook is revered as one of the most popular social media platforms across multiple age groups. The wealth of demographic and psychographic information on its users allows us to help you reach niche audiences through highly targeted ads.

Instagram

Instagram is the perfect platform for helping consumers process information about your business visually before making a purchase. We assist your business in creating images that hone in on an aesthetic that is catered to your style.

LinkedIn

Since LinkedIn is catered to professionals, it is one of the best platforms for positioning yourself as a reputable industry leader. Building a network of consumers and colleagues alike and increased lead generation are a few of the exciting outcomes of this platform.

Pinterest

Though not as widely used, Pinterest has a proven track record for boosting site traffic and brand awareness, and is a great space for attracting consumers seeking new ideas and shareable content.

YouTube

YouTube has an impressive reach that capitalizes on the popularity of video content. Strategically placed Youtube ads can work wonders for motivating watchers to share your content and visit your channel.

Twitter

Twitter’s short and snappy writing style is invaluable for drafting content that makes a quick impact. Plus, Twitter ads are great for keyword targeting with prices based entirely on the success of the ads.

Improve Your Social Media Presence Today!

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What Results Can You Expect With Admen?

  • Meet and exceed your goals
  • Measured success
  • Increased engagement
  • Trackable results
  • Data-driven insights
  • Higher ROI on campaigns
  • Top-quality content
  • Improved site traffic
  • Surge in brand awareness
  • Increased credibility & authority
  • Rise in social proof
  • Gains in consumer retention
Facebook Ads Facebook Ads

Facebook ads are a goldmine for advanced consumer targeting and possess a strong analytics tool for measuring performance. Whether you want to reach audiences based on their location, interests, or behaviors, Facebook advertising can truly do it all. We are your partners in both the creation and distribution of successful pay-per-click Facebook ads.

PPC & Paid Ads Learn More
Social Media Design Social Media Design

Humans are visual creators by nature, so it is important to have social platforms with a cohesive and engaging design. Quality designs create a recognizable brand aesthetic that helps in creating a memorable user experience. Admen is committed to improving your Facebook profile design, Twitter background, and company blog design to make your social media the most personalized it can be.

FACEBOOK PROFILE DESIGN

TWITTER BACKGROUND & HEADER DESIGN

COMPANY BLOG DESIGN

Social Media Retargeting Social Media Retargeting

Users are exposed to hundreds of advertisements a day on social media, making it difficult to make a first impression that sticks to the top of consumer’s minds. In order to refresh the users previously engaged with your business to motivate them to return to your website, social media remarketing ads are a great tactic to prioritize.

Retargeting Ads

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Our Process

Admen Social Media Marketing Process

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Why Use Social Media Advertising?

Social media advertising is one of the most impactful forms of content marketing in 2020 and beyond. Since social media has continuously grown in popularity and usage, there is no question that the combination of targeted ads and organic posts will increase brand awareness and bring more site traffic your way.

Overall, social media content is meant to be shared and distributed from one user to the next, from Twitter’s retweet feature to Facebook and Instagram sharing buttons. The more engaging your content and ads are on these platforms, the greater shares and audience reach you can get! Furthermore, because of social media’s proven ROI and highly targeted advertising abilities, it is one of the most cost-effective ways to promote your content to the audiences that matter most.

Do I Really Need Social Media For Business?

The simple answer is yes! Solely relying upon traditional advertising methods isn’t going to cut it in today’s highly digitized society. This is because studies show that an online presence is crucial for building consumer trust, for many consumers rely on reviews and online interaction to help them make a purchasing decision. In general, engaging with social media platforms is necessary for standing out against your competitors and connecting with consumers in a more personalized way.

What Should I Post On My Social Channels?

At the end of the day, social channels are a space to post content that will better the lives of your target audiences. It is important to draft compelling posts that provide value to your target audience, which in turn will motivate them to engage with your product or service. Whether it’s to share helpful tips, entertaining gifs, or promote long-form educational content, everything should resonate with the unique perspective of your consumer base in a consistent brand voice.

What Social Media Platforms Should I Choose?

When choosing the right social media platforms for your business, it is important to have a solid framework of your target audience’s demographics and psychographics. With this information, you can align your content with social media platforms that are most popular and relevant for your audience’s age, beliefs, socioeconomic status, level of education, and interests. Here at Admen, we create social media plans that take the guesswork out of this process and assist you in repurposing content that can be reshared to multiple social channels.

How Should I Choose My Social Media Budget?

There is no one size fits all approach to curating the perfect social media budget. We understand that price points are completely dependent on the unique goals, size, and bandwidth of the companies that we work with. In order to serve both the smallest of local businesses and the largest of worldwide companies, Admen has created three levels of social media pricing to match your specific needs.

What Does Admen Base Its Social Media Marketing Price On?

Our number one goals are to spark meaningful connections through social media content that alleviates your consumer’s pain points and to motivate the casual reader into becoming your future customers. Ultimately, our cost-effective prices reflect the time, services, and strategies that we implement to accomplish these successful social media goals.

Why Does Social Media Pricing Vary Throughout The Industry?

Since your level of engagement with social media is extremely customizable and determined by your individual goals, it is tricky to find a standard price for services in the ever-growing industry. We are driven to remove any of the confusion surrounding pricing by showcasing our prices right out of the gate and setting reasonable rates that are consistent with our skills and experience level. This ensures that you make the most comfortable and informed decision possible before working with us.