Ecommerce SEO Plans
When you have an online store, you know that it’s extremely important to drive people to your website. However, you might find yourself struggling to rank in searches or to get the desired amount of traffic. Ecommerce SEO from Ad Men can help you by:
- Driving relevant, highly targeted traffic to your online store from search engines
- Identifying the words and phrases that shoppers are using to find your store, and optimizing your website for them
- Analyzing your store’s funnel to find gaps in the sales and shopping cart process, and resolving them to boost conversions
Ecommerce search engine marketing makes it easy for potential customers to find you at any time.
Many of the sales that take place online happen because someone is looking for a very specific service or product. By optimizing your eCommerce website, you’re more likely to show up in these search results—and bring in more targeted traffic.
Refer to our eCommerce SEO pricing plans below to find out how we can help you attract more people to your online store from searches.
How Is Ecommerce Pricing Calculated?
Our eCommerce SEO packages are designed to be comprehensive, providing you with everything you need to determine relevant keywords, implement them on your website, analyze and resolve issues with the checkout process, create quality content, and rank as highly as possible in searches for your products or store. Each pricing tier contains different options based on the size and needs of your eCommerce store. We are also able to customize your package with different eCommerce SEO services or create a completely custom package for very large online stores that wish to target more keywords than our largest plan allows.
Why Do Ecommerce Websites Need SEO?
SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says “we carry dog toys!” or “we sell cat supplies!” Without optimizing your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none. And because you probably sell a lot of products, you have a lot of products to optimize your site for—and a lot of keyword variations to target.
Lack of visibility in search results means that fewer customers will know about you, you will sell fewer products, and your growth will be stunted. Improving your rankings in organic search results can lead to massive increases in online traffic and revenue.
SEO is also cost-effective. Highly competitive industries can spend large amounts of money on paid website traffic. But effective SEO makes you less dependent on this traffic. You can still choose to purchase ads, but if your budget is tight, SEO is a great way to generate large volumes of qualified traffic and sales without paying for it directly.
Our Ecommerce SEO Process
Here’s how we start our eCommerce SEO process for our customers, and what you can expect when you work with us.
CREATING SMARTER WEBSITE NAVIGATION
Ecommerce SEO includes making your site user-friendly. Your website should be easy for users to navigate, even if you carry a wide variety of products. We’ll make sure that everything is sorted into sections or categories, and that there is a link to each top-level page from somewhere in your menu.
Your navigation needs to be easy to use and understand. If it’s not, you may find that users are getting confused and leaving your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure also called a “bounce,” can lead to a higher bounce rate. High bounce rates tell search engines that your website is not as relevant as you claim for specific terms or keywords, and can lead to your ranking dropping. So avoid confusing your visitors at all costs!
One of the best ways we’ve found to improve SEO for eCommerce is to use breadcrumb navigation. Breadcrumbs are small links that appear at the top of menu, category, or product pages. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back where you were previously. We’ll use this method to add links and keywords to your pages and give your users a chance to find their way when they are lost.
WRITING GREAT CONTENT FOR SHOPPERS
Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to add some original content to your eCommerce store. Content can come in the form of a blog, articles, press releases, and even whitepapers or ebooks. A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy. Establishing yourself in these ways is a bonus to both your eCommerce search engine optimization and customer assurance.
Most eCommerce websites choose to set up a blog for this purpose. Blogs come in many shapes and sizes and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week. You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even post photos of cute animals or run a “cutest pet” contest.
Additional content may take the form of press releases about important company events, articles about industry topics you are knowledgeable about, or even long-form content like an ebook. As long as this content contains a few keywords (or even links to your site), it will be seen as relevant and may help your rankings.
As you can see above, Ad Men include quarterly content as part of your eCommerce SEO plan. What form this content takes is up to you, and we’ll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for eCommerce sites includes all of these factors and more to make your website rank as highly as possible.
Ready to Make Your Store More Visible Online?
Your online store shouldn’t be stuck on page 2 (or worse). With help from one of the nation’s leading SEO agencies, you can experience the power of being on page 1, and having an eCommerce website that ranks well, attracts as many customers as possible, and converts more clicks into purchases. With Ad Men, SEO and eCommerce marketing go hand in hand.
Contact Ad Men today to find out how a custom eCommerce SEO plan can make your store more visible and turn more of your visitors into real, paying customers. We’ll work with you to create a plan completely customized to your unique needs. Just pick up the phone or use our convenient contact form to get in touch with one of our eCommerce experts to let us know!
Ready to work with a leading provider of eCommerce SEO services? Call 512-568-3559 or contact us online to find out how Ad Men can help you grow your online store with search engine optimization.