Local SEO

Local SEO

  • Google My Business Listing
  • Website
  • Website Localization/Geographic Location
  • Managing Reviews & Ratings
  • Citation Building

Dominate the Local 3-Pack

How Can I Rank Well in Local Search?

Some of the same tactics that work to drive website traffic among the entire universe of internet users are also instrumental for ranking well in a local search. Optimizing for keywords and providing high-quality, relevant content will always get Google’s attention.

But in order to stand apart from bigger, national brands, smaller businesses who rely on local customers can break through by using specific strategies that will help them appear in a better position on search engine results pages (SERPs).

Since 97% of consumers say they rely on online searches to find information about a local company, small businesses who use local SEO practices can gain a huge advantage over their competitors.

The 3 core elements of local search ranking:

  1. Distance

    - How close is your business to the searcher?
  2. Relevance

    - How well does your local listing match what users are searching for?
  3. Prominence

    - How well-known is your business?
4 out of 5 consumers use search engines to find local information. 80% of local searches convert

How Does Local SEO Benefit Your Business?

  • Boosts online visibility to attract more site visitors
  • Additional exposure in local business directories
  • Appear on the local Google 3-Pack
  • Stay competitive with neighboring businesses
  • Higher rankings lead to more earned trust and credibility
  • Generates leads and sales
  • Increases the number of local reviews
  • Spend less on advertising
  • Builds community
  • Increases loyalty for repeat purchases

How we do it

Which Tools are Best for Impacting Local SEO?

My Google My Business Listing

If you have an established local business, you’ve likely already added it to Google Maps and have a Google Business Profile. A Business Profile includes the basic information about a business - name, address, and category. But since anyone can add a place to Google, you’ll need to take ownership of your Business Profile before you can begin ranking. Once you claim your business and start to provide relevant and accurate information, Google will use this content to help you rank in searches. A claimed Business Profile on Google is known as Google My Business.

In your Google My Business dashboard, you’re given the opportunity to add information that Google sees as useful to local searchers, such as:

google my business
  • An accurate description of your business that stands apart from your competitors
  • A second category if that better defines what your business offers
  • Recent photos that accurately represent your business and are updated frequently
  • Special features you offer customers, like free parking or wifi
  • A list of commonly asked questions (that you answer) that include keywords
  • Recent reviews. Encouraging people to provide feedback will increase the number os reviews, which consumers depend on when deciding whether or not to visit a local business
  • Descriptions of products or services you offer, and pricing information if it’s competitive
  • Regular postings about promotions, giveaways, special announcements, etc.
  • A messaging option so that customers can get in touch with you to get more information

Claiming your Google My Business account and updating it regularly is an easy and free way to rank in Google. Even better, when someone searches your business name, your information will show up prominently on the right-hand panel of the screen. And if you provide enough useful information, a searcher may decide to check out your business without even visiting your website.

64% of local customers use search engines and directories as their main way to find local businesses
Website Technical SEO

Website Technical SEO

Even though many local searchers turn away from the internet after they see your business listing displayed on their screens, that doesn’t mean your website is off the hook. Google still evaluates your site to make sure it can be properly crawled and indexed in addition to website speed and mobile friendliness.

Website & Development User Experience (UX)
Website Optimization For Local Geography

Website Optimization For Local Geography

There’s no denying that Google will also prioritize search results based on the searcher’s physical proximity to your location. But what if you want to extend your reach beyond those in your immediate service area or you have multiple locations?

Google My Business allows you to add locations to your profile, but there are other tactics you can use:

  • Claim local business directory listings (Yelp, for example)
  • Focus on link-building from authoritative local sites or blogs
  • Optimize your page title tags and meta descriptions
  • Use structured markup to help Google’s crawlers better understand your business
  • Add location pages to your website.

The Admen team can manage these efforts so that your business will rank higher in areas where competitors have the geographic advantage.

Managing Reviews and Ratings

Managing Reviews and Ratings

Aside from geographic location, reviews are instrumental in securing a spot in the coveted Google 3-Pack. Asking for reviews from loyal customers is one method you can use to increase the amount of positive feedback that Google uses to assess your business. But responding to every review that comes in also factors into the evaluation. That’s a time-consuming process.

Admen can help collect, manage, and respond to online reviews. We can highlight your best qualities, remove fake or negative reviews, and build trust within the local community.

Reputation Management
Citation Building

Citation Building

A citation is any place your business’s NAPW (Name, Address, Phone number, Website URL) appears together online. This information can be included in an online directory or business listings website, in local press, or on social media.

While citation building alone won’t result in a top ranking on SERPs, accurate NAPW offers the following benefits:

  • Consistent online presence
  • Establishes and builds the kind of trust the search engines value
  • Potential customers can find you more easily
  • Incorrect or conflicting information may lead to distrust and negative feedback
  • Defends against being overtaken by competitors

Our Process

Admen’s Best Practices for Improving Your Local SEO

  • Create local content
  • Add pages for every product, service, and location
  • Ensure your NAPW is consistent online and optimize citations
  • Add your business to local directories
  • Activate your Google My Business account and then optimize it with keywords
  • Aim to earn a Google Maps star rating
  • Optimize metadata, URL, title tags, headers, meta description, content, and internal linking structure
  • Improve online reviews and ratings
  • Focus on getting relevant and authoritative inbound links
  • Share on social media
  • Ensure your website is mobile-friendly

Not sure how to follow these best practices? Admen is here to help!

Get Started

Ask us anything

What is the Google 3-Pack?

Google displays the top three results for local searches in what is known as the 3-pack. It appears underneath paid ads but above organic search results, so your business can gain a huge competitive advantage by showing up in this position.

Google uses the three core ranking factors - relevance, distance, and prominence - to determine which local businesses appear in the 3-pack, and the best way to earn a spot there is to optimize your Google My Business account.

What types of businesses should use local SEO?

Businesses that have a physical location and that interact with customers, clients, or patients can and should use local SEO. The types of local firms that benefit most from local SEO include:

  • Medical services
  • Home services (HVAC, plumbers, repair, cleaning companies, locksmiths)
  • Auto maintenance and repair
  • Law offices
  • Real estate agents
  • Eating and drinking establishments
  • Hospitality companies
  • Local retailers
  • Pet services
  • Apartment rental companies

How do I reach and attract a local audience to my website?

The best methods for attracting local audiences to your site include using the most relevant keywords in content that’s aimed at the local community, building links with local authoritative businesses and blogs that are related to your line of work, getting listed in local business directories, and optimizing your Google My Business account. Social media pages are also effective for building engagement and trust in the local community

How important are reviews for my medical practice?

Since more than 70% of consumers use reviews to make a decision about whether to visit a business or practice - and 94% are driven away by negative reviews - it’s crucial that your medical practice manage the review process. Perhaps reviews are weighted more heavily when it comes to selecting a doctor since the stakes are so much higher. Social proof is a way to build trust and overcome any resistance to choosing an unknown medical provider.

But positive reviews can also help build your medical practice by making it more visible to the online community. Google places a high value on positive reviews, which can help to boost your rankings among local searchers.

Can I have two Google My Business listings within one city? How do I rank for multiple locations?

If you’re operating different, distinct businesses at one address, you can have two Google My Business listings. You’ll need to have separate registrations with the appropriate agencies, unique tax IDs, have different phone numbers for each business, and meet face-to-face with your customers.

If you are one business with multiple locations, you can deal with that in your Google My Business profile. If you have fewer than 9 locations, you must claim, verify, and update each location separately. For businesses with 10 or more locations, you can use bulk location management within Google My Business. Bulk location management involves creating a location group for your business and uploading a spreadsheet that contains the relevant information for all of your different locations.