An eleven-location surgical group's self-pay funnel rebuilt end to end — lead cost down, qualification up, premium mix expanded — without discounting the procedure.

Specimen view. This client's compiled numbers stay sealed — by policy, not by mood. The structure below is exact. Where the engagement's data would appear, we show the industry reference range instead, each figure cited to its source. Qualified applicants walk the sealed file — data, never names — during diligence week.

NATURE OF THE ENGAGEMENT

Self-pay surgical ophthalmology is elective-purchase economics wearing a medical coat. Intake on these groups reliably finds expensive clicks — LASIK terms run $20 to $80 per click — buying unqualified traffic, consult calendars padded with price-shoppers who were never candidates, financing mentioned too late or not at all, and a premium IOL service line that surgeons believe in but the funnel never sells.

The operation targets the funnel's qualification layer first: candidacy-screened landing paths by procedure, so media spend stops paying for people the surgeon will turn away. Consult scheduling gets a reminder and confirmation cadence built for a high-value elective decision, financing is surfaced at the first touch, and premium options are taught before the chair, not pitched in it. Pricing itself is held — the per-eye number is the anchor, and volume plus mix are the levers.

Measurement follows the money through the whole tube: cost per qualified lead against the published LASIK range, lead-to-consult show rate, consult-to-surgery decisions, and the premium share of the surgical mix against the national benchmark. Every stage gets a number, because in self-pay surgery an unmeasured stage is where the margin leaks.

VITALS — INDUSTRY BASELINE vs ADMEN TARGET

MEASURE	INDUSTRY	TARGET	Δ
Cost per qualified lead (LASIK) ¹	$90–$250	$40–$105	−58%
Cost per qualified lead (cataract) ¹	$40–$120	$15–$50	−58%
Premium component share of cataract / RLE cases (US) ²	38%	55%	+45%
Self-pay case value (LASIK, national average per eye) ³	$2,250	$2,250 — held; volume and mix are the levers, not discounting	±0 by design
No-show rate (national medical average) ⁴	5–8%	2–3%	−68%

Targets apply Admen's published structural-lift factors to the cited industry baselines. They are planning references, not promises — the examination sets the real numbers.

SOURCES — REFERENCE RANGES

1. Specialty Vision — Ophthalmology Marketing ROI Benchmarks (2026) — LASIK cost per qualified lead $90–$250; cataract $40–$120; LASIK CPCs $20–$80
2. CRSToday — The Premium IOL Market Is Accelerating (2026, Market Scope data) — Roughly 38% (~1.98M) of estimated 5.2M US cataract/RLE procedures in 2025 include at least one premium component (Market Scope projection)
3. Refractive Surgery Council — How Much Does LASIK Cost? (2026) — National average LASIK cost $2,250 per eye ($4,492 total)
4. Curogram — Average Patient No-Show Rate (2025) — National no-show average 5–8% across medical specialties

FILED BY

Admen '26

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