Nineteen locations moved off exam-volume economics by repricing the elective mix — capture rate and revenue per visit, not more bodies through the door.

Specimen view. This client's compiled numbers stay sealed — by policy, not by mood. The structure below is exact. Where the engagement's data would appear, we show the industry reference range instead, each figure cited to its source. Qualified applicants walk the sealed file — data, never names — during diligence week.

NATURE OF THE ENGAGEMENT

Optometry groups with an ophthalmology arm usually arrive anemic in a specific way: plenty of exams, thin revenue per visit. The optical capture rate — the share of exam patients who buy their eyewear in-house — has never been measured, elective services are priced apologetically or buried, and the handoff between the OD side and the MD side leaks surgical candidates to competitors. The group is busy. Busy is not the same as healthy.

The operation reprices the mix rather than chasing raw exam volume. Capture rate gets instrumented per location so walkouts become a visible, ownable number. Elective and medical service lines get distinct positioning, pricing architecture, and demand paths — cataract and surgical referrals from the group's own chairs are treated as the cheapest leads it will ever generate. Recall and reminder cadence is rebuilt so the existing patient base compounds instead of churning.

Measurement centers on per-visit economics: revenue per comprehensive exam against the national average, capture rate against the industry band, elective lead cost against published cataract benchmarks, and no-show rate. The endpoint on this chart is not more patients — it is more practice per patient, at every one of the nineteen locations.

VITALS — INDUSTRY BASELINE vs ADMEN TARGET

MEASURE	INDUSTRY	TARGET	Δ
Revenue per comprehensive exam visit ¹	$285	$350	+23%
Optical capture rate ¹	60%	75%	+25%
Cost per qualified lead (cataract / elective surgical line) ²	$40–$120	$15–$50	−58%
No-show rate (national medical average) ³	5–8%	2–3%	−68%

Targets apply Admen's published structural-lift factors to the cited industry baselines. They are planning references, not promises — the examination sets the real numbers.

SOURCES — REFERENCE RANGES

1. MyBCAT — Optometry Practice Finances: Revenue & Profit Benchmarks (2026) — National average $285 per comprehensive exam visit, top performers $350+; optical capture rate ~60% average, 75%+ well-run
2. Specialty Vision — Ophthalmology Marketing ROI Benchmarks (2026) — Cataract cost per qualified lead $40–$120 in 2026
3. Curogram — Average Patient No-Show Rate (2025) — National no-show average 5–8% across medical specialties

FILED BY

Admen '26

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