Demand-capture system built across a 31-location network; visits per clinic per day and booked-visit conversion are the operating vitals.

Specimen view. This client's compiled numbers stay sealed — by policy, not by mood. The structure below is exact. Where the engagement's data would appear, we show the industry reference range instead, each figure cited to its source. Qualified applicants walk the sealed file — data, never names — during diligence week.

NATURE OF THE ENGAGEMENT

Presenting condition in this engagement type: an urgent care network with real demand in its markets and no system for capturing it. Industry data puts the national average at 27 visits per clinic per day, and Experity's controlled work across 38 clinics showed that only about 40% of patients who reach a booking page actually book, and about 30% of them ultimately show up as visits — before the booking flow itself was operated on. At network scale, that gap between searches, clicks, and completed visits is the whole growth problem.

The operation builds capture as infrastructure: local search presence engineered per location, one booking flow instead of thirty-one, form fields and slot types tested rather than guessed, and paid demand routed to the clinics with capacity to absorb it. Net revenue per visit in urgent care averaged $132 at the end of 2023 — the price side is largely fixed by payers, which is precisely why volume capture, not rate, is the lever this engagement type pulls. Acquisition cost gets managed against the published $287-per-patient benchmark for the specialty.

What gets measured: visits per clinic per day against the national reference, click-to-book and click-to-visit conversion against Experity's demonstrated post-optimization figures, patient acquisition cost, and blended cost per lead. Targets shown are industry baselines adjusted by ADMEN's standard structural-lift factors; booking-conversion targets are capped at what the published study actually demonstrated rather than extrapolated. Compiled client data remains sealed by policy.

VITALS — INDUSTRY BASELINE vs ADMEN TARGET

MEASURE	INDUSTRY	TARGET	Δ
Visits per clinic per day	27	59	+32
Patient acquisition cost (urgent care)	$287	$121	−$166
Click-to-book rate (online scheduling)	40%	51%	+11 pt (capped at the study's demonstrated result)
Cost per lead (healthcare, blended)	$361	$152	−$209
Net revenue per visit	$132	$132	$0 — payer-set rate held; volume capture is the lever

Targets apply Admen's published structural-lift factors to the cited industry baselines. They are planning references, not promises — the examination sets the real numbers.

SOURCES — REFERENCE RANGES

1. Experity — Urgent Care Visit Volume Data — 27 average daily visits per clinic; data current as of May 6, 2026
2. First Page Sage — Average Patient Acquisition Cost (2026 report) — Urgent care patient acquisition cost $287
3. Experity — From Click to Care: Designing a Modern Urgent Care Patient Journey — Click-to-book 40% → 51%, click-to-visit 30% → 37% across 38 clinics over six months
4. First Page Sage — Average Cost Per Lead by Industry (2026 report) — Healthcare blended CPL $361 (paid $401, organic $320)
5. Experity — Urgent Care Quarterly: 2024 Revenue Trends — Net revenue per visit averaged $132 at end of 2023, up 2% (zero-balance visits only)

FILED BY

Admen '26

← RECORDS ROOM APPLY — 6 / QUARTER →