HX — CAPABILITIES INDEX
Five categories. Sequenced, not stacked.
Rx 01
ACQUISITION
- Paid orchestration · search/social/local
- Demand mapping by market
- Brand-search reclamation
- Local SEO templating
- Generative & Answer Engine Optimization (GEO / AEO)
Rx 02
BRAND & SITE
- Brand system & guidelines
- Hub + location templating
- Site rebuild on instrumented stack
- Photography, videography & illustration direction
Rx 03
INTAKE & OPS
- Call-center instrumentation
- Front-desk feedback loop
- Online booking & routing
- Same-day capacity matching
Rx 04
REPORTING
- One-page weekly readout
- Tied to the income statement
- CFO/board-ready monthly
- Quarterly recommitment review
Rx 05
PRE-EXIT
- Banker-ready growth narrative
- Multiple-modeling assist
- Diligence support package
- Post-close integration
NOT IN SCOPE
- Logo refresh as standalone
- Award-bait creative
- Blog content farms
- White-label work
- Verticals we can't measurably help
Every engagement starts with the same six-week examination. Whatever the diagnosis says, that's where we start. Everything else gets re-prioritized around it.
SEE THE FIVE-PHASE METHOD →