PT / Who we treat / B-01 · BEHAVIORAL HEALTH
The click is easy. The call takes courage — and most of them go to voicemail.
22 engagements. Behavioral health presents with the longest gap in healthcare between interest and intake — and the most attrition inside it. The marketing gets blamed for what the intake desk loses.
SUBJECTIVE
"People call once, get voicemail, and never call back." · "Legal strikes half our ad copy." · "Families choose us in a crisis, then go quiet at intake."
OBJECTIVE — typical intake
~124 new clients / mo / loc · 31% attrition between first call and first session · site → inquiry conversion 0.9% · compliance review adds weeks to every campaign
ASSESSMENT
The funnel is modeled on e-commerce; the decision is closer to choosing a guardian. Trust assets are thin, and the intake gap does the damage. Nobody comparison-shops a crisis — they look for one reason to believe, then they hesitate.
PLAN
Trust-first site rebuild — clinicians, accreditation, outcomes methodology · same-hour intake routing with warm handoff · compliance-cleared creative system · admissions-team feedback loop
OUTCOMES — 22 ENGAGEMENTS · MED.
- First-call answer rate 61% → 96%
- Call → intake conversion 22% → 47%
- Intake attrition 31% → 15%
- New clients / mo / loc 124 → 168
- Months to system 8 — 12
RELATED CASE FILES