PT / Who we treat / D-01 · GENERAL DENTISTRY & DSO
Same brand, same playbook — your best pod books 3× your worst.
DSOs and MSOs present with scale that hides the leak — the hub outranks its own locations, and the front desk quietly refunds what the media budget buys.
TWO OPERATING MODELS · ONE ENGINE
Some groups consolidate under one corporate brand. Others — the ones who know a slice of the market will never book the "corporate dentist" — keep every practice's local name, face, and feel, and run the sophistication underneath. We build for both. Same instrumented website, ad, targeting, and attribution engine on the back end; your choice of one national brand or fifty local ones on the front. Scale doesn't have to cost you the local trust that fills the chair.
SUBJECTIVE
"Corporate site outranks the practice pages." · "Spend is up every quarter and NP per location is flat." · "Every office answers the phone differently."
OBJECTIVE — typical intake
New patients ~142 / mo / loc, flat YoY · front-desk booking rate 30—65% pod to pod · no-shows 28% · two attributed channels out of a dozen in use
ASSESSMENT
Not a demand problem — a variance problem. The playbook exists; nothing enforces it. Growth gets bought at the top of the funnel and given back at the desk.
PLAN
Hub + location templating · call-center instrumentation with per-desk scoring · brand-search reclamation · one-page weekly readout, per pod
OUTCOMES — 38 ENGAGEMENTS · MED.
- Front-desk booking rate 34% → 61%
- New patients / mo / loc 142 → 205
- No-show rate 28% → 14%
- CAC, blended $320 → $185
- Months to system 6 — 9
RELATED CASE FILES