PT / Who we treat / E-01 · EMERGENCY / URGENT CARE
Nobody plans to need you. The choice happens in the car, in the map pack, in about 90 seconds.
19 engagements. Urgent care presents with demand it never has to create — only capture. There's no loyalty to build and no consideration phase to nurture. Proximity, hours, and trust-at-a-glance decide everything.
SUBJECTIVE
"Slammed at 6pm, empty at 10am." · "The hospital system outbids us on our own name." · "Half our reviews mention the wait, not the care."
OBJECTIVE — typical intake
Demand concentrated nights and weekends against flat staffing · map-pack coverage 40—70% of the service area · brand search taxed by aggregators and health systems · wait times unpublished
ASSESSMENT
Most groups run a consideration funnel for a decision that has no consideration phase. Capture is the entire game — and the leaks are all at the moment of choice: rank, hours, wait, and one tap to hold a spot.
PLAN
Map-pack coverage per trade area · brand-search defense · published wait times + save-my-spot flow · demand-curve vs. staffing readout, weekly
OUTCOMES — 19 ENGAGEMENTS · MED.
- Map-pack coverage 48% → 86%
- Brand-search reclaim 45% → 91%
- Off-peak visit lift +22%
- Cost / booked visit $96 → $41
- Months to system 5 — 8
RELATED CASE FILES