PT / Who we treat / P-01 · PE-BACKED PLATFORM
Buyers don't pay for growth. They pay for growth they can re-run.
14 engagements. Platforms present with EBITDA bought and growth rented — every acquisition brings another website, another agency, another CRM. Multiple expansion is a marketing problem long before it's a finance one.
SUBJECTIVE
"Same-store growth stalls after integration." · "We're running six marketing stacks and can't compare any of them." · "Our growth story is a slide, not a system."
OBJECTIVE — typical intake
Post-close organic growth decaying by acquisition cohort · 6—20 marketing stacks across the platform · CAC unmeasurable at platform level · diligence data assembled retroactively, per raise
ASSESSMENT
If acquisition can't be shown as a repeatable, operator-independent system, the exit multiple prices your growth as luck. Instrumented and re-runnable, it prices as a machine. That delta is the cheapest multiple expansion available.
PLAN
One acquisition system rolled across cohorts · platform-level CAC and payback instrumentation · banker-ready growth narrative with re-runnable data · post-close integration playbook per add-on
OUTCOMES — 14 ENGAGEMENTS · MED.
- Multiple lift, modeled +1.5 — 2.1×
- Marketing stacks 14 → 1
- CAC visibility, platform 0% → 100% of locations
- Same-store growth, organic restored by cohort
- Months to system 9 — 14
RELATED CASE FILES