PT / Who we treat / D-02 · SPECIALTY DENTAL
The referral pad built the practice. It's also the ceiling.
47 engagements — our oldest vertical. Specialty dental presents with a split personality: referral-fed insurance work, and self-pay procedures that need direct demand. Most groups fund the first and starve the second.
SUBJECTIVE
"GPs send less every year — the DSOs keep it in-house now." · "Our implant ads bring tire-kickers." · "We can't tell which referrer sent what."
OBJECTIVE — typical intake
New patients ~78 / mo / loc · self-pay site → consult conversion 0.5% · referral sources untracked past the intake sheet · blended CAC on cash procedures ~$540
ASSESSMENT
Two funnels forced through one pipe. The referral network is an asset nobody instruments, and self-pay demand gets bought like insurance demand — broad, unqualified, and priced like it doesn't matter.
PLAN
Referral-engine instrumentation · self-pay funnels split by procedure margin · financing-forward consult flows · pre-exit narrative built for consolidators
OUTCOMES — 47 ENGAGEMENTS · MED.
- Self-pay consult conv. 0.5% → 1.4%
- Referral attribution 0% → 90%
- CAC, cash procedures $540 → $310
- New patients / mo / loc 78 → 118
- Months to system 7 — 10
RELATED CASE FILES