PT / Who we treat / V-01 · VETERINARY GROUP
Pets don't Google. Their owners do — at 11pm, in a panic.
Vet groups present uniquely — owner trust is hyper-local, panic-searches dominate, and the platform brand can either help or get in the way.
SUBJECTIVE
"Our app downloads went up. Our visits didn't." · "Yelp owns our brand search." · "Pet parents trust the vet, not the platform."
OBJECTIVE — typical intake
Same-day visit conversion 11—38% across pods · brand search captured by 3rd parties 40—70% · paid spend overweight on app installs vs. visits
ASSESSMENT
Roll-ups try to nationalize a fundamentally local trust transaction. The brand should travel; the relationship should not.
PLAN
Local-first SEO templating · brand-search reclamation · panic-flow site rebuild · same-day routing to nearest pod with capacity
OUTCOMES — 24 ENGAGEMENTS · MED.
- Same-day visit conv. 22% → 51%
- Brand-search reclaim 32% → 88%
- CAC, blended $1,820 → $540
- Multiple lift, modeled +1.6×
- Months to system 7 — 9
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