Shot List — The Slot Map

BLOCK 3 · SEP 9—10 '26 · 2 CREW DAYS · 5 LOCATIONS TOUCHED · ASSETS DUE SEP 30 · SHEET 1 OF 4

CONFIDENTIAL · RX 02FORM 302-S

Real operators, real rooms. Stock reads as stock — patients can tell, and so can a diligence team. Every frame on this list has a destination before the camera comes out of the bag.

SCOPE — The library covers all 12 locations from the day each one opens. The same-store financial instruments (Form 247-B, Form 610-M) report the 11 sites open at Day 0 and hold Parkway — 11 (opened Mar '26) on its own line. The library was built to the Day-0 roster and did not follow that rule, which is why sheet 3 has a zero row. The locked brand elements this footage must satisfy live on Form 302-G — check #7 of the monthly brand sweep fails any published photograph whose asset ID does not resolve to this library.

01 · SLOT MAP — WHAT EACH ASSET IS FOR — an asset with no destination does not get shot. That is the whole discipline.

SLOT	WHERE IT LANDS	FORMAT · DELIVERY PX	LENGTH	PER LOC	WHY IT EXISTS
L1	Location page — arrival block	3:2 · 1600×1067	still	1	the door they will actually walk through; the only frame where signage belongs
L2	Location page — the rooms	3:2 · 1600×1067	still	3	answers "is it clean, is it modern" before a patient has to ask
L3	Location page — the desk	4:5 · 1200×1500	still	1	the people who answer the phone (Form 247-K); faces need a signed release
L4	Location page — provider block	4:5 · 1200×1500	still	1 / provider	named-provider blocks; also feeds the referring-GP kit
L5	Local listing — profile + posts	1:1 · 1200×1200	still	2	crops square, so shoot centre-safe or lose the frame
L6	Paid social — feed & story	4:5 video · 1080×1350	8—12 s loop	1	autoplays muted. No shot may depend on speech to read.
L7	Paid search — image assets	1:1 1200×1200 + 1.91:1 1200×628	still	derived	never shot separately — cropped from L1 / L2
L8	Booking confirm + reminder email	3:2 · 1200×800	still	1	shows the room they are coming to. HYPOTHESIS — untested, see the note below.
L9	Careers page + job card TPL-07	4:5 · 1200×1500	still	1	hiring is a live constraint — an open desk req and a hygiene req
L10	Group hub — network montage	16:9 · 1920×1080	15—20 s loop	group	the hub carries authority; one plate per location cuts into one montage
L11	Referring-GP kit TPL-04	3:2 · 1600×1067	still	derived	cropped from L2 / L4 — referrals are a channel in specialty dental
11 SLOTS	REQUIRED SET PER LOCATION	9 STILLS + 1 LOOP + 1 PORTRAIT / PROVIDER		9	2 of 11 slots are crops, not shots

Two of the eleven slots are never photographed — they are crops. Shooting them separately is how a library becomes four hundred files nobody can find. The required set is nine stills (1 arrival + 3 rooms + 1 desk + 2 square details + 1 careers + 1 reception wide), one vertical loop, and one portrait per credentialed provider on the page. Nine, not "as many as we get." A fixed denominator is what makes sheet 3 auditable.

The Per-Location Run

11 SETUPS · 3.5 HOURS PER LOCATION · IDENTICAL AT ALL 12 SITES · SCHEDULED AGAINST THE LOCATION'S OWN BOOK, NOT A CREW CALENDAR · SHEET 2 OF 4

CONFIDENTIAL · RX 02FORM 302-S

The same run, in the same order, at every location — because a library is only auditable if the twelve halves of it were shot the same way.

02 · THE PER-LOCATION RUN — 11 SETUPS, 3.5 HOURS — the same run at every location, in this order, so 12 libraries are comparable to each other.

#	SETUP	FEEDS	FRAME	CAPTURE	MOVE / LIGHT	THE CONSTRAINT
S01	Arrival — facade + door from the parking approach	L1	3:2, loose	12+ frames	tripod, eye level · avoid midday top-light	signage in frame here and nowhere else
S02	Reception, wide, empty	L8	3:2	8 frames	tripod · kill overheads, bounce off ceiling	no patients in frame. No exceptions.
S03	Front desk — staff working, hands and mid-body	L3	4:5	20+ frames	tripod · window key	releases signed before the camera comes out
S04	Operatory A — chair-side wide	L2	3:2	10 frames	tripod · practicals + bounce	screens off, or the demo record only
S05	Operatory B — tray, cabinetry, instrument detail	L2 L5	3:2 + 1:1 safe	12 frames	handheld ok · practicals	nothing patient-identifying, ever
S06	Operatory C — the chair from the patient's eyeline	L2	3:2	8 frames	tripod low · practicals	the frame patients want and nobody shoots
S07	Provider portrait — standing, room soft behind	L4	4:5	25+ / provider	tripod · single soft key at 45°	one per credentialed provider on the page
S08	Sterilisation / turnover workflow detail	L5	1:1 centre-safe	10 frames	handheld · overhead + bounce	no faces, so it never blocks on a release
S09	Careers frame — team in the corridor, mid-action	L9	4:5	15 frames	tripod · ambient	needs 3+ staff and 3+ signed releases
S10	Vertical loop — one continuous action, rest to rest	L6	4:5 video, 24 fps	4 takes × 20 s	locked off · as S03 / S04	muted — start and end on the same pose
S11	Hub montage plate — one wide of the space	L10	16:9 video	3 takes × 15 s	locked or very slow push · ambient	one plate per location, one group montage
11	SETUPS · 3.5 HRS PER LOCATION			~140 frames + 7 clips		~40 min of it is waiting for a room

The binding constraint is not the camera — it is an empty operatory. Roughly 40 minutes of every 3.5-hour run is spent waiting for a room to clear, which is why the run is scheduled against the location's own book and not against a crew calendar. Two locations in one day works only where both schedules carry a midday block. That is true at every site in this group, and it is the single fact that makes the economics on sheet 4 work.

Per-Location Asset Library

INVENTORY AS OF JUL 31 '26 · 12 LOCATIONS · 24-MONTH ASSET LIFE · REVIEWED MONTHLY WITH GROUP MARKETING, 20 MIN, FIRST FRIDAY · SHEET 3 OF 4

CONFIDENTIAL · RX 02FORM 302-S

What exists, what is missing, what is stale — per location, against a fixed denominator. A library you cannot audit is a folder, not a library.

COVERAGE BY LOCATION — 12 ROWS, EVERY GAP NAMED AND ATTRIBUTED · ASSET LIFE 24 MONTHS OR UNTIL A TRIGGER VOIDS IT

LOCATION	CHAIRS	LAST SHOOT	STILLS / 9	LOOP	PORTRAITS HAVE / NEED	EXPIRES	STATUS	THE GAP, AND WHOSE IT IS
Central — 01	4	Oct '25	9	✓	3 / 3	Oct '27	COMPLETE	—
Midtown — 02	3	Oct '25	9	✓	2 / 2	Oct '27	COMPLETE	—
Westlake — 03	4	Oct '25	9	✓	2 / 3	Oct '27	PARTIAL	associate hired Jun '26, portrait owed. Ours — the hire trigger did not fire.
North — 04	4	Oct '25	9	✓	3 / 3	Oct '27	COMPLETE	the reference set — every run is graded against it
Hillcrest — 05	3	Oct '25	9	—	2 / 2	Oct '27	PARTIAL	loop shot Oct '25, never cut. Ours — nine months of post backlog.
Round Rock — 06	4	Oct '25	6	✓	3 / 3	VOID JUL '26	STALE	remodelled Jul — 3 room frames show the old cabinetry
Lakeline — 07	4	Feb '26	9	✓	3 / 3	Feb '28	COMPLETE	—
South — 08	3	Feb '26	9	✓	2 / 2	Feb '28	COMPLETE	—
Riverside — 09	4	Feb '26	9	✓	2 / 3	Feb '28	PARTIAL	an associate declined a release. Stays open. We do not shoot people who have not signed.
Cedar Park — 10	3	Feb '26	8	✓	2 / 2	Feb '28	PARTIAL	no exterior — scaffolding on the facade until Oct. Nobody's fault.
Parkway — 11	4	never	0	—	0 / 3	—	NONE	opened Mar '26, between blocks. Ours. Page has run a stock operatory for five months.
Uptown — 12	3	Feb '26	5	—	1 / 2	Feb '28	PARTIAL	we cut the day short to make a flight. Ours entirely — pickup is on our nickel.
12 LOCATIONS	43		91 / 108	9 / 12	25 / 31		5 ✓ · 5 ◐ · 1 ✕ · 1 ∅	125 of 151 assets in date — 83%

Four of the seven gap rows say "ours". That is not humility, it is the only way this table stays usable: a coverage report that only ever blames the client is one nobody trusts the next time it flags something real. The row that matters is Parkway. It opened in March, sixteen weeks into the second half of the engagement, and no shoot was ever scheduled — because the shoot calendar, like the brand sweep on Form 302-G, was built from the Day-0 roster of eleven. Until June the inventory reported 11 of 11 locations covered: 100%, green, and wrong. Parkway was not in the denominator. The denominator now comes from the PMS location table, and a new site enters the shoot calendar at lease signature rather than at opening.

Production Economics — Block 3

SEP 9—10 '26 · 2 CREW DAYS · 5 LOCATIONS TOUCHED · BILLED AT COST, PASS-THROUGH, GL 6200 · SHEET 4 OF 4

CONFIDENTIAL · RX 02FORM 302-S

A crew day costs the same whether it covers one location or two. Everything affordable about a per-location library follows from that one sentence.

THE BLOCK, DAY BY DAY — PAIRED BY DRIVE TIME AND BY THE LOCATION'S OWN MIDDAY BLOCK

DAY	LOCATIONS	WHAT GETS SHOT	DRIVE	COST	WHAT IT CLOSES
1 · Sep 9	Parkway 11 + Round Rock 06	full set (9 stills, 1 loop, 3 portraits) + 3 room frames post-remodel	22 min	$4,890	the zero row · brand exceptions E-08, E-11
2 · Sep 10	Uptown 12 + Westlake 03	4 stills, 1 portrait, 1 loop · 1 provider portrait	19 min	$4,510	the Feb short day · the missed hire trigger
— · post only	Hillcrest 05	loop cut from Oct '25 footage — no crew, no travel	—	$250	nine months of post backlog
2 DAYS	5 LOCATIONS	1 FULL SET · 3 PICKUPS · 1 LOOP CUT		$9,650	24 of 26 open asset gaps

Two locations are deliberately not on this block. Cedar Park 10's exterior stays open until the scaffolding drops in October — and when it does, the office manager shoots it on a phone against a written frame spec, reviewed before it ships. We do not buy a crew day for one exterior. Riverside 09 stays open indefinitely: an associate declined a release, so that page runs eight photographs instead of nine for as long as that is true.

WHERE THE LIBRARY LANDS AFTER BLOCK 3 · AND WHAT IT COSTS TO HOLD IT THERE

MEASURE	JUL 31 '26	AFTER BLOCK 3	REMAINING GAP, NAMED	BASIS
Stills in date	91 / 108	107 / 108	Cedar Park 10 exterior — scaffolding until Oct	+16 frames
Vertical loops	9 / 12	12 / 12	none	2 shot + 1 cut from existing footage
Provider portraits	25 / 31	30 / 31	Riverside 09 — release declined, stays open	+5 portraits
Total assets in date	125 / 151	149 / 151	two gaps, both named above	83% → 99%
Full 12-location refresh, from zero	—	$31,620	6 crew days at two locations a day + post	$2,635 per location
Refresh amortised over the 24-month asset life	—	$1,318 / mo	1.9% of $69.4K fully-loaded growth spend (Form 610-M)	GL 6200, pass-through

Production is a pass-through, not retainer work, and we do not mark it up. Block 3 is 13.9% of one month's fully-loaded growth spend, spent once, and holds for two years. The margin in this deliverable is the shot list and the library discipline — the slot map, the fixed nine-frame set, the asset IDs, the trigger calendar. Not the camera. And a caution the board should hear now: these numbers are this friendly because all twelve sites sit inside one drive-time cluster. The first de novo outside it costs $6,040 — its own crew day, its own flight, its own hotel night, one location's post — and that trigger should fire at lease signature, not at opening. We have now made that mistake once.