HX — CATEGORY · Rx 01
Demand exists. Capture is the discipline.
Most healthcare paid media is bought like retail — broad, always-on, unread. We buy it like triage: which market, which procedure, which location has capacity this week.
01.1
Paid orchestration · search / social / local
One budget, sequenced across channels by procedure margin and open capacity — not split evenly because the dashboard has three columns.
SIGNAL
Cost per booked consult, by location.
01.2
Demand mapping by market
Search volume, payer mix, competitor saturation, drive-time — read per market before a dollar moves. Some markets deserve zero spend. We say which.
DELIVERABLE
Demand curve vs. capacity curve, overlaid, per market.
01.3
Brand-search reclamation
Your own name is the cheapest patient you'll ever acquire. We stop competitors and aggregators from taxing it.
SIGNAL
Branded impression share, weekly.
01.4
Local SEO templating
Location pages built from one instrumented template, so rank signals compound across the network instead of fragmenting per site.
SIGNAL
Local-pack coverage, per location.
01.5
Generative & Answer Engine Optimization (GEO / AEO)
Patients ask engines whole questions now. We structure the clinical and entity data so the answer engines cite you, not the aggregator.
SIGNAL
AI-answer citations on money queries.
SEQUENCED WITH — nothing here runs alone
Rx 03 · INTAKE & OPS
We don't scale acquisition into a leaking intake.
Rx 04 · REPORTING
Every dollar reads back to the income statement.
The order comes from the diagnosis, not the org chart — see the five-phase method, or all five categories.
PRESCRIBED BY
Admen '26