HX — CATEGORY · Rx 02
The site isn't the brochure. It's the front desk.
We rebuild brand and site the way you'd renovate a clinical space — for throughput, on an instrumented stack, without closing the practice while we work.
02.1
Brand system & guidelines
One system a multi-location network can actually hold — applied by front-desk staff and regional managers, not designers.
DELIVERABLE
Guidelines and templates in daily use, not a PDF in a drawer.
02.2
Hub + location templating
The hub carries authority. The locations carry conversion. Two jobs, two templates, one system.
SIGNAL
Site → consult conversion, per template.
02.3
Site rebuild on instrumented stack
Every call, form, and booking attributed from first click to chair. If it can't be measured, it doesn't ship.
SIGNAL
Attribution coverage across contact paths.
02.4
Photography, videography & illustration direction
Real operators, real rooms. Stock reads as stock — patients can tell, and so can diligence teams.
DELIVERABLE
Shot lists and a per-location asset library.
SEQUENCED WITH — nothing here runs alone
Rx 01 · ACQUISITION
Traffic lands on pages built to convert it.
Rx 03 · INTAKE & OPS
The site hands off to a desk that answers.
The order comes from the diagnosis, not the org chart — see the five-phase method, or all five categories.
PRESCRIBED BY
Admen '26