HX — CATEGORY · Rx 04
If it isn't on the income statement, it didn't happen.
We report the way finance reads. The strikethroughs on our own chart — rankings, impressions, engagement — are policy, not decoration.
04.1
One-page weekly readout
Vitals only: new patients, collections, acquisition cost, conversion, no-shows. Readable in the time it takes to pour a coffee.
04.2
Tied to the income statement
Every metric reconciles to a line your CFO already recognizes. If a number can't be traced to the P&L, we don't report it.
SIGNAL
Marketing-attributed revenue vs. booked revenue, reconciled.
04.3
CFO / board-ready monthly
The document your board reads without us in the room — and without a translator.
04.4
Quarterly recommitment review
We re-earn the engagement every quarter with the same data we'd use to end it. Your call, made with the numbers in front of you.
DELIVERABLE
A continue / conclude decision, quarterly.
SEQUENCED WITH — nothing here runs alone
Rx 01 · ACQUISITION
Spend answers to the readout.
Rx 05 · PRE-EXIT
Clean books become the diligence story.
The order comes from the diagnosis, not the org chart — see the five-phase method, or all five categories.
PRESCRIBED BY
Admen '26