Why are we using Google Analytics?
Google Analytics is a web analytics tool that allows users to obtain vital insights on website visitors. This completely free tool provides clear and comprehensive data so that users can make informed, strategic decisions about their future marketing initiatives.
When you have a grasp on what works and what doesn’t, you are better able to understand what steps to take to optimize your content for a more cohesive user experience.
Upon first glance at Google’s comprehensive tools and reporting, everything can seem overwhelming; our team of analytics experts can translate your data in a way that allows you to fully understand each metric.
A solid understanding of analytics creates the foundation for your other marketing efforts. Our team stays up-to-date on any Google Analytics advancements, ensuring that our recommended strategies are effective and align with your business goals.