HX — CAPABILITIES INDEX
Healthcare marketing services: five capabilities, sequenced against the constraint
ORDER OF OPERATIONS
Sequenced, not stacked
Five categories. Which one runs first is decided by the examination, not by the menu.
Rx 01 · ACQUISITION
Patient acquisition — paid, local search and answer engines
- Paid orchestration · search/social/local
- Demand mapping by market
- Brand-search reclamation
- Local SEO templating
- Generative & Answer Engine Optimization (GEO / AEO)
Rx 02 · BRAND & SITE
Medical practice websites and brand systems
- Brand system & guidelines
- Hub + location templating
- Site rebuild on instrumented stack
- Photography, videography & illustration direction
Rx 03 · INTAKE & OPS
Patient conversion — the desk, the phone and the schedule
- Call-center instrumentation
- Front-desk feedback loop
- Online booking & routing
- Same-day capacity matching
Rx 04 · REPORTING
Marketing attribution and reporting
- One-page monthly readout
- Tied to the income statement
- Monthly pack — owner, partners, or board
- Quarterly recommitment review
- Continuous watch · exception alerts
Rx 05 · PRE-EXIT
Preparing a practice for sale
- Banker-ready growth narrative
- Multiple-modeling assist
- Diligence support package
- Post-close integration
NOT IN SCOPE
What is not in scope
- Logo refresh as standalone
- Award-bait creative
- Blog content farms
- White-label work
- Verticals we can't measurably help
SEQUENCING
How the sequence gets decided
Every engagement starts with the same six-week examination. Whatever the diagnosis says, that's where we start. Everything else gets re-prioritized around it.
SEE THE FIVE-PHASE METHOD →INTAKE
What happens after you apply
The application is read by a partner, not by a form router, on the Monday following submission. You get one of three answers by Friday: yes, no, or a conversation to establish which.
If it is yes, the first thing that happens is the examination — six weeks, a fixed fee, and no proposal for anything else until it concludes. Three locations minimum, a week sitting with the call centre, your last four board decks or whatever you actually steer by. It ends in one document naming the constraint and the smallest set of changes that moves it, ranked by leverage rather than by effort.
Nothing on this page is bought before that document exists. The five capabilities are the menu the diagnosis orders from, and the order matters more than the items — which is also why we will not quote a scope of work against a phone call.
If the examination finds nothing worth fixing, we say so and we leave. That has happened, and it is the outcome the fixed fee is there to make possible.