Healthcare marketing case studies, with every client name withheld

They are not evidence that the same thing will happen in your group, and they are not presented as such.

Fourteen records is not a sample. They are the engagements we chose to write up, which is a selection, and a selection is not a distribution. The sealed files show industry reference ranges in the places the client's own figures sit, so what you are reading in those positions is a published benchmark and not that client's result — the structure is exact, the numbers in the sealed positions are not theirs. No record here establishes causation: each describes what was measured, what was changed, in what order, and what moved, and any of those groups also did other things in the same period.

What the records are for is method. They show what gets instrumented, what gets reported, what a measurement set looks like when it is built to be argued with, and which rows moved the wrong way — because an engagement where every number improves at once is a brochure, not an engagement.

Ask what we found that was not a marketing problem, and what we said to the owner. Ask about an engagement that did not work, what the constraint turned out to be, and whether we caught it in the examination or three months later. Ask what we have declined and why.

Ask how a number in one of these records was derived, and expect the arithmetic and the system it came from. Ask where the attribution stopped. Ask what we would need to see in your own data before quoting anything at all.

And if you want to speak to somebody we work with, ask for that too. We will arrange the call. We will not arrange it on a landing page, and the introduction is made by the client rather than by us.