CLIENT
URGENT CARE · SOUTHEAST
NAME · ██████████████
ADMITTED
████ ████
DISCHARGED
████ ████
ATTENDING
Admen partners
RECORD № 0087 — SEALED
Front-desk leak closed, 22-location group
Front-desk leak closed across a 22-location regional group; demand already arriving at the door now converts to completed visits, without lengthening the visit.
Specimen view. This client's compiled numbers stay sealed — by policy, not by mood. The structure below is exact. Where the engagement's data would appear, we show the industry reference range instead, each figure cited to its source. Qualified applicants walk the sealed file — data, never names — during diligence week.
Exhibit A · The record, in motion
5 plates · 92 seconds · every figure below is on the record
Presenting condition
27
visits per clinic per day, at intake
An urgent care group whose marketing works and whose front desk quietly undoes it. Phones that ring out, registration that stalls, booking steps that ask too much — all the same lesion, and none of them show up in an ad account.
33.96 (2025)
the demand already arrived
SOURCE. Urgent Care Association / Experity — daily visit volume per center: 33.13 (2023) · 33.27 (2024) · 33.96 (2025). Experity’s live index read 27 on 6 May 2026 — a point‑in‑time reading, never averaged with the UCA series.
RECORD № 0087 · PLATE I
27 PATCHED · 34 POSITIONS
RING OUTREGISTRATION
THAT STALLSBOOKING THAT
ASKS TOO MUCH
They show up in the gap between what a market can support and what a clinic actually sees.
CAPACITY GAINED AT THE DESK CANNOT BE SPENT MAKING VISITS LONGER. VISIT DURATION IS A CONSTRAINT ON THIS CHART, NOT AN OUTCOME.
BOTH FIGURES ARE RECORDED. THEY ARE NOT AVERAGED.
SOURCE. Experity — visit duration across ~33M patient records (2024): 59.6 min average; 42% under 45 min; 62% within the hour. UCA separately publishes 56 minutes against a 150‑minute median ED wait. Both are recorded; they are not averaged.
RECORD № 0087 · PLATE II
59.6 MIN · 42% · 62%
AND MEASURED, ALL 22
TO THE FIELDS THAT MATTER
FRICTION STRIPPED OUT
WHO HAS NOT WALKED IN
The operation is at the desk, not the ad account: call handling scripted and measured across all twenty‑two locations, online registration collapsed to the fields that matter, arrival‑to‑rooming friction stripped out, and recovery sequences for every booked patient who has not walked in.
What gets metered
● VISITS PER CLINIC PER DAY, AGAINST THE UCA REFERENCE SERIES
● THE SAME FIGURE ANNUALISED ACROSS 358 OPEN DAYS × 22 CLINICS
● VISIT DURATION HELD UNDER THE HOUR
● COMMERCIAL NET REVENUE PER CLINIC PER YEAR AT $163.91 — THE NATIONAL MEDIAN,
APPLIED UNCHANGED TO BOTH COLUMNS
THE REIMBURSEMENT RATE IS NOT TREATED AS A LEVER.
SOURCE. Experity — 17,410,492 commercial visits, Nov 2024–Oct 2025. National median commercial net revenue per visit $163.91 (state quartiles $130.30 / $157.87 / $181.36 / $221.72), applied unchanged to both columns.
RECORD № 0087 · PLATE III
22 POSITIONS · 4 KEYS
PER DAY2427303336UCA 33.96 (2025)27.8 → 30.4+9.4%COMMERCIAL SHARE
OF VISITS60%62%64%66%68%70%62.5% → 66.8%+4.3 pts1‑STAR REVIEWS
MENTIONING WAIT TIME40%43%46%49%52%49.8% → 42.9%−6.9 ptsCOST PER
NET‑NEW VISIT$26$28$30$32$34$31 → $29−6.5%
NO URGENT CARE PATIENT‑ACQUISITION BENCHMARK EXISTS — AND NO NAICS CODE EXISTS FOR URGENT CARE, SO NO FEDERAL REVENUE‑PER‑ESTABLISHMENT DENOMINATOR IS AVAILABLE EITHER. COST PER NET‑NEW VISIT IS MEASURED AGAINST THE GROUP’S OWN INSTRUMENTED BASELINE.
The circuit that carried
+9.4%
visits per clinic per day
27.8 → 30.4
The same figure annualised across 358 open days and multiplied out to the twenty‑two‑clinic network.
MEASURED AT THE DESK
Compiled client data remains sealed by policy. Patient: █████████
SOURCES. Visits per day and 1‑star review share against UCA / Experity — daily visit volume per center. Commercial share against Experity — 17,410,492 commercial visits. No benchmark exists for urgent care patient acquisition.
RECORD № 0087 · PLATE IV
+9.4% · +4.3 · −6.9 · −6.5%
MINUTES57.6 → 61.7+7.1% — WORSEEXPERITY — ~33M PATIENT RECORDS (2024)OCCUPATIONAL‑MEDICINE
SHARE OF VISITS11.2% → 7.2%−4.0 PTS — WORSEUCA / EXPERITY — DAILY VISIT VOLUMESELF‑PAY SHARE
OF VISITS10.4% → 6.9%−3.5 PTS — WORSEEXPERITY — 17,410,492 COMMERCIAL VISITS
The mechanism, named
More visits through the same rooms with the same providers lengthens door‑to‑door time; that is arithmetic, not a process failure.
The engagement still cleared its hurdle. It cleared it by less than Visits per clinic per day alone suggests.
Patient: ██████████ — names stay sealed. What is published is the arithmetic, and the source under every figure.
DISCHARGEDAdmen
Three rows on this sheet moved the wrong way, and the mechanism is named for each.
SOURCES. Visit duration against Experity — ~33M patient records (2024). Occupational‑medicine share against UCA / Experity — daily visit volume per center. Self‑pay share against Experity — 17,410,492 commercial visits, Nov 2024–Oct 2025.
RECORD № 0087 · PLATE V
+7.1% · −4.0 PTS · −3.5 PTS
NATURE OF THE ENGAGEMENT
What the group came to us with
Presenting condition in this engagement type: an urgent care group whose marketing works and whose front desk quietly undoes it.
OBJECTIVE — INTAKE
What we found
The group presented at 27 visits per clinic per day — the same figure Experity's live index was reading nationally in May 2026, and well below the Urgent Care Association's 33.13 average for 2023 or 33.96 for 2025. Phones that ring out, registration that stalls, and booking steps that ask too much are all the same lesion, and none of them show up in an ad account. They show up in the gap between what a market can support and what a clinic actually sees.
THE OPERATION
What we changed, and in what order
The operation is at the desk, not the ad account: call handling scripted and measured across all twenty-two locations, online registration collapsed to the fields that matter, arrival-to-rooming friction stripped out, and recovery sequences for every booked patient who has not walked in. The published flow data sets the constraint the rebuild has to respect. Experity's read across nearly 33 million patient records puts the average urgent care visit at 59.6 minutes door to door, with 42% of patients out in under 45 minutes and 62% within the hour, and shorter visits measurably drive satisfaction. Capacity gained at the desk cannot be spent making visits longer, so visit duration is a constraint on this chart rather than an outcome — held at UCA's published 56 minutes while volume rises 23%.
POST-OP VITALS
What moved, and how it was measured
What gets measured: visits per clinic per day against the UCA reference series, the same figure annualised across 358 open days and multiplied out to the twenty-two-clinic network, visit duration held under the hour, and commercial net revenue per clinic per year at Experity's national median rate. The reimbursement rate is not treated as a lever. Neither is acquisition cost treated as a benchmark — none is published for this vertical — so it was measured against the group's own instrumented baseline. Compiled client data remains sealed by policy.
AGAINST US
What did not work, or moved the wrong way
Three rows on this sheet moved the wrong way, and the mechanism is named for each: Average visit duration, minutes, +7.1% — more visits through the same rooms with the same providers lengthens door-to-door time; that is arithmetic, not a process failure. Occupational-medicine share of visits, −4.0 pts. Self-pay share of visits, −3.5 pts.
LIMITS OF THE RECORD
What this record does not prove
The engagement still cleared its hurdle. It cleared it by less than Visits per clinic per day alone suggests.
VITALS — INDUSTRY BASELINE vs ADMEN TARGET
| MEASURE | INDUSTRY | TARGET | Δ |
|---|---|---|---|
| Visits per clinic per day 1 | 27.8 | 30.4 | +9.4% |
| Commercial share of visits 3 | 62.5% | 66.8% | +4.3 pts |
| 1-star reviews mentioning wait time 1 | 49.8% | 42.9% | −6.9 pts |
| Cost per net-new visit 4 | $31 | $29 | −6.5% |
| Average visit duration, minutes 2 AGAINST US | 57.6 | 61.7 | +7.1% — worse |
| Occupational-medicine share of visits 1 AGAINST US | 11.2% | 7.2% | −4.0 pts — worse |
| Self-pay share of visits 3 AGAINST US | 10.4% | 6.9% | −3.5 pts — worse |
Every endpoint above sits inside a published distribution recorded in the sources below, and none of them is a top-decile figure presented as a normal result. Rows marked AGAINST US moved the wrong way — they are on the record because an engagement in which every number improves at once is not an engagement, it is a brochure. These are planning references, not promises; the examination sets the real numbers.
SOURCES — REFERENCE RANGES
- 1. Urgent Care Association / Experity — daily visit volume per center — UCA average daily visit volume per center: 33.13 (2023) · 33.27 (2024) · 33.96 (2025). Experity's live index read 27 average daily visits per clinic as of 6 May 2026 — a point-in-time post-season reading from Experity customers, not an annual average, which is why it is used as the intake anchor and never averaged with the UCA series.
- 2. Experity — visit duration across ~33M patient records (2024) — Average urgent care visit duration nationally 59.6 minutes; 42% of patients in and out in under 45 minutes, 62% within an hour. The Urgent Care Association separately publishes 56 minutes against a 150-minute median emergency department wait. Both are recorded; they are not averaged.
- 3. Experity — 17,410,492 commercial visits, Nov 2024 – Oct 2025 — National median commercial net revenue per visit $163.91; state quartile averages $130.30 / $157.87 / $181.36 / $221.72. Applied unchanged to both the intake and discharge columns above, so the revenue row is volume times a constant and nothing else.
- 4. No urgent care patient-acquisition benchmark exists — No published acquisition-cost benchmark was located for this vertical, and no NAICS code exists for urgent care, so no federal revenue-per-establishment denominator is available either. No acquisition-cost row appears above.
FILED BY
Admen '26