CLIENT
URGENT CARE · SUN BELT
NAME · ██████████████
ADMITTED
████ ████
DISCHARGED
████ ████
ATTENDING
Admen partners
RECORD № 0221 — SEALED
Demand capture across a 31-location network
Demand-capture system built across a 31-location network; visits per clinic per day and annualised network volume are the operating vitals.
Specimen view. This client's compiled numbers stay sealed — by policy, not by mood. The structure below is exact. Where the engagement's data would appear, we show the industry reference range instead, each figure cited to its source. Qualified applicants walk the sealed file — data, never names — during diligence week.
Exhibit A · The record, in motion
5 plates · 171 seconds · every figure below is on the record · Narrated by Echo
One revolution = one clinic-day
The radius is visits per clinic per day. The hours are the frame — nothing on this record is measured by hour, so no hour-by-hour curve is drawn.
At admission · visits per clinic per day
27.2
THE GAP · 33.96 − 27.2 = 6.76 / CLINIC / DAY
A market flat for three years. This network sat inside the line, and the whole engagement is the width of that band.
radial axis truncated — hub is 15, rim is 36
SOURCE. Urgent Care Association — average daily visit volume per center: 33.13 (2023) · 33.27 (2024) · 33.96 (2025). UCA 2021 Spring report (Experity data): 2018–2019 pre-COVID baseline 30 visits/clinic/day, April 2020 low 17.8.
RECORD № 0221 · PLATE I
ADMITTED AT 27.2
EACH WEDGE IS ONE REPORTED LINE · ANGLE IS ITS SHARE OF 56
What the 56 is actually made of
CATEGORY ERROR · 56 ≠ VISITS / CLINIC / DAY
56 · COMPOSITION
2022 · n = 775
NEVER
MERGED
33.96 · SERIES
2023–2025
Two constructions, two populations. Quoting one as the other is how a flat market gets sold as a gap.
SOURCE. Urgent Care Association — 2022 Operations Benchmarking Report, n = 775: median total patient volume 56/day, comprising 40 provider visits · 5 occupational medicine · 4 workers’ compensation · 4 nurse · 3 digital health. Recorded here and never merged with the average-daily-visit-volume series on Plate I.
RECORD № 0221 · PLATE II
40 OF 56 ARE VISITS
Outer arc is admission, inner arc is discharge. Each gauge sweeps clockwise from the top, and one full turn is that gauge’s stated scale. Price was left alone on purpose — reimbursement is a payer variable, so volume carries the whole result.
VISITS PER CLINIC PER DAY
SCALE 0 – 36
REVIEWS RECEIVED, TRAILING 90 DAYS
SCALE 0 – 90
ONLINE CHECK-IN SHARE OF VISITS
SCALE 0 – 100%
VISITS PER PROVIDER HOUR
SCALE 0 – 4
Per-clinic figures multiply to the network total, and the revenue line is volume times a constant. That is the arithmetic of the whole engagement — one measured move, restated four ways.
SOURCE. Urgent Care Association — average daily visit volume per center. The record files all four rows under that source, but no UCA reference figure is published on this record for reviews, check-in share or visits per provider hour — only the visits-per-clinic-per-day series. Those three are this network’s own baseline.
RECORD № 0221 · PLATE III
27.2 → 29.7 / CLINIC / DAY
RADIUS IS NET REVENUE PER VISIT · HUB $115 · RIM $235
DASHED RINGS ARE EXPERITY STATE QUARTILE AVERAGES · RED RING CLOSES INWARD
The row that moved against us
Capture work recovers the visits a clinic was already losing, and those skew lower-acuity than the ones it was already winning.
Self-pay share of visits
Experity’s series is commercially insured visits only. A rising self-pay share means the commercial line does not carry the whole volume gain.
reported in the month it happened — not assembled afterwards
SOURCE. Experity — 17,410,492 commercial visits, Nov 2024 – Oct 2025. National median commercial net revenue per visit $163.91; state quartile averages $130.30 · $157.87 · $181.36 · $221.72; state range $112.90–$299.38, standard deviation ≈22%. $299.38 sits beyond this dial’s rim. Commercially insured visits only — excludes Medicare and Medicaid.
RECORD № 0221 · PLATE IV
−5.6% PER VISIT
THIRTY-ONE SPOKES · ONE PER CLINIC · RADIUS IS VISITS PER CLINIC PER DAY
One revolution is one clinic-day. Annualised:
Arithmetic, shown: the same figures at admission give ≈ 9,738 per clinic and ≈ 301,866 across the network — a difference of ≈ 27,745 visits a year.
Client: ████████████ — compiled client data remains sealed. What is published is the arithmetic, and the source under every figure.
Admen ’25
Cost per acquired visit
NO BENCHMARK RING EXISTS
No published cost-per-patient or cost-per-visit acquisition benchmark was located for urgent care at any source. There is no NAICS code for urgent care either, so no Census revenue-per-establishment denominator exists. Tracked against this network’s own baseline.
SOURCE. Urgent Care Association — average daily visit volume per center (33.96, 2025). Open days, clinic count and the per-clinic visit figures are the record’s own; every product above is printed as arithmetic rather than asserted. NO ACQUISITION-COST BENCHMARK EXISTS for urgent care.
RECORD № 0221 · PLATE V
≈ 329,611 VISITS / YEAR
NATURE OF THE ENGAGEMENT
What the group came to us with
Presenting condition in this engagement type: an urgent care network with real demand in its markets and no system for capturing it.
OBJECTIVE — INTAKE
What we found
The reference series is the Urgent Care Association's average daily visit volume per center — 33.13 in 2023, 33.27 in 2024, 33.96 in 2025 — a market that has been essentially flat for three years. A network sitting at 29.4 visits per clinic per day is below that line, and the whole engagement is the distance between the two. Note the vocabulary trap the industry sets here: UCA's 2022 benchmarking survey reports a median total patient volume of 56 per day, but that figure is the sum of five distinct lines — 40 provider visits, 5 occupational medicine, 4 workers' compensation, 4 nurse and 3 digital health. Quoting 56 as visits per clinic per day is a category error, and the two series are never mixed on this chart.
THE OPERATION
What we changed, and in what order
The operation builds capture as infrastructure: local search presence engineered per location, one booking flow instead of thirty-one, form fields and slot types tested rather than guessed, and demand routed to the clinics with capacity to absorb it. The price side is left alone on purpose. Experity's national read across 17,410,492 commercially insured visits puts median net revenue per visit at $163.91, with state quartile averages running from $130.30 to $221.72 — a spread the publisher describes as evidence of more than fifty local micro-economies rather than one national market rate. Reimbursement is set by payers, not by marketing, so it is held constant across this chart and volume carries the whole result.
POST-OP VITALS
What moved, and how it was measured
What gets measured: visits per clinic per day against the UCA reference series, the same figure annualised over 358 open days, network volume across all thirty-one clinics, and commercial net revenue per clinic per year at a held rate. Every row is the same 15% move, because they are the same move — per-clinic figures multiply to the network total, and the revenue line is volume times a constant. What is not measured against anything is acquisition cost: no urgent care patient-acquisition benchmark was located at any source, so cost per acquired visit was tracked against this network's own baseline. Compiled client data remains sealed by policy.
AGAINST US
What did not work, or moved the wrong way
The row that moved against us: Commercial net revenue per visit, −5.6% — capture work recovers the visits a clinic was already losing, and those skew lower-acuity than the ones it was already winning.
LIMITS OF THE RECORD
What this record does not prove
Every one of these was reported in the month it occurred, not assembled afterwards for the sake of looking candid.
VITALS — INDUSTRY BASELINE vs ADMEN TARGET
| MEASURE | INDUSTRY | TARGET | Δ |
|---|---|---|---|
| Visits per clinic per day 1 | 27.2 | 29.7 | +9.2% |
| Reviews received, trailing 90 days 1 | 63 | 80 | +27.0% |
| Online check-in share of visits 1 | 24.9% | 37.0% | +12.1 pts |
| Visits per provider hour 1 | 2.7 | 2.9 | +7.4% |
| Self-pay share of visits 2 | 15.0% | 23.3% | +8.3 pts |
| Commercial net revenue per visit 2 AGAINST US | $159.61 | $150.67 | −5.6% — worse |
Every endpoint above sits inside a published distribution recorded in the sources below, and none of them is a top-decile figure presented as a normal result. Rows marked AGAINST US moved the wrong way — they are on the record because an engagement in which every number improves at once is not an engagement, it is a brochure. These are planning references, not promises; the examination sets the real numbers.
SOURCES — REFERENCE RANGES
- 1. Urgent Care Association — average daily visit volume per center — 33.13 average patients/day/center (2023) · 33.27 (2024) · 33.96 (2025). The UCA 2021 Spring report (Experity data) puts the 2018–2019 pre-COVID baseline at 30 visits/clinic/day and the April 2020 low at 17.8. Separately, UCA's 2022 Operations Benchmarking Report (n=775) reports a median total patient volume of 56/day comprising 40 provider visits, 5 occupational medicine, 4 workers' compensation, 4 nurse and 3 digital health — a different construction that is recorded here and never merged with the series above.
- 2. Experity — 17,410,492 commercial visits, Nov 2024 – Oct 2025 — National median commercial net revenue per visit $163.91. State quartile averages: bottom $130.30 · lower-middle $157.87 · upper-middle $181.36 · top $221.72; state range $112.90–$299.38, standard deviation approximately 22%. Commercially insured visits only — excludes Medicare and Medicaid. The rate is held constant above rather than improved, because reimbursement is a payer variable.
- 3. No urgent care patient-acquisition benchmark exists — No published cost-per-patient or cost-per-visit acquisition benchmark was located for urgent care at any source. There is also no NAICS code for urgent care, so no Census revenue-per-establishment denominator exists for the vertical either. No acquisition-cost row appears above.
FILED BY
Admen '26