Personalized Web Content

Web Content Personalization

All of your customers are different, and a one-size-fits-all marketing strategy won’t be able to engage all of them. With Admen’s dynamic personalization features, you can:

  • Provide each site visitor with content tailored to their previous on-site actions.
  • Customize offers based on demographic and firmographic data.
  • Analyze visitor behavior in real time and respond with appropriate calls to action.
  • Always get the right message to the right person at the right time.
Speak with a ConsultantView Pricing Packages

 

 

Personalized Web Content

You can now customize the experience that each visitor has on your site based on a variety of signals. You can tailor greetings and content based on the sites they came from, show specific products similar to their browsing history, and utilize timely calls to action based on their stage in the buying process.

Take a look at the pricing chart below to learn more about the different personalization plans we offer through Campaignly.

Personalization Pricing

Personalization Pricing - Ramp
$250
Personalized Website Feature: 1
N/A - Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
N/A - Web Visitor Company Size
N/A - Web Visitor Company Revenue
Web Visitor Location: 1
N/A - Creative
Masthead designs (or home page content blocks): 1
N/A - Inner page or sitewide content blocks
N/A - Each additional masthead or content block
N/A - Personalization website integration
Personalization reporting development
N/A - Quarterly testing
N/A - Quarterly creative additions
N/A - Quarterly reporting
Initial investment: $250
Quarterly investment: N/A
Personalization Pricing - Grow
$1,500
Initial Home Page Creative
Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
Web Visitor Company Size
Web Visitor Company Revenue
Web Visitor Location: 3
N/A - Creative
Masthead designs (or home page content blocks): 1
N/A - Inner page or sitewide content blocks
Each additional masthead or content block: $450
Personalization website integration
Personalization reporting development
N/A - Quarterly testing
N/A - Quarterly creative additions
N/A - Quarterly reporting
Initial investment: $1,500
Quarterly investment: N/A
Personalization Pricing - Max
$2,400
Initial Website Creative
Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
Web Visitor Company Size
Web Visitor Company Revenue
Web Visitor Location: 5
Creative
Masthead designs (or home page content blocks): 5
Inner page or sitewide content blocks: 3
Each additional masthead or content block: $450
Personalization website integration
Personalization reporting development
N/A - Quarterly testing
N/A - Quarterly creative additions
N/A - Quarterly reporting
Initial investment: $2,400
Quarterly investment: N/A
Personalization Pricing - Perform
Custom
Initial Website Creative
Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
Web Visitor Company Size
Web Visitor Company Revenue
Web Visitor Location: 5
Creative
Masthead designs (or home page content blocks): 5
Inner page or sitewide content blocks: 3
Each additional masthead or content block: $450
Personalization website integration
Personalization reporting development
Quarterly testing
Quarterly creative additions: 1
Quarterly reporting
Initial investment: $2,400
Quarterly investment: $750

Monthly Personalization Pricing

Monthly Personalization - Ramp
$250
Personalized Website Features: 1
N/A - Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
N/A - Web Visitor Company Size
N/A - Web Visitor Company Revenue
Web Visitor Location
Creative
Quarterly Masthead designs (or home page content blocks): 1
Monthly Creative CRO Analysis
Monthly Reporting
N/A - Personalization website integration
Personalization reporting development
N/A - Monthly A/B testing
N/A - Quarterly creative tweaks
N/A - Monthly content tweaks
Quarterly reporting
Initial investment: $500
Monthly investment: $250
Monthly Personalization - Grow
$750
Personalized Website Features: 3
Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
Web Visitor Company Size
Web Visitor Company Revenue
Web Visitor Location
Creative
Quarterly Masthead designs (or home page content blocks): 3
Monthly Creative CRO Analysis
Monthly Reporting
Personalization website integration
Personalization reporting development
N/A - Monthly A/B testing
N/A - Quarterly creative tweaks
N/A - Monthly content tweaks
Quarterly reporting
Initial investment: $1,000
Monthly investment: $750
Monthly Personalization - Max
$1,250
Personalized Website Features: 5
Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
Web Visitor Company Size
Web Visitor Company Revenue
Web Visitor Location
Creative
Quarterly Masthead designs (or home page content blocks): 5
Monthly Creative CRO Analysis
Monthly Reporting
Personalization website integration
Personalization reporting development
N/A - Monthly A/B testing
Quarterly creative tweaks: 1
N/A - Monthly content tweaks
Quarterly reporting
Initial investment: $1,250
Monthly investment: $1,000
Monthly Personalization - Perform
Custom
Personalized Website Features: 5+
Real-time Personalization
Behavioral Personalization
Firmographic Personalization
Web Visitor Industry
Web Visitor Company Size
Web Visitor Company Revenue
Web Visitor Location
Creative
Quarterly Masthead designs (or home page content blocks): 5+
Monthly Creative CRO Analysis
Monthly Reporting
Personalization website integration
Personalization reporting development
Monthly A/B testing
Quarterly creative tweaks: 2+
Monthly content tweaks
Initial investment: Custom
Monthly investment: Custom
 

What is Dynamic Content?

Campaignly is a set of website tools developed by Admen. These tools are available to all customers at no additional charge.

How Does Personalization Work?

Campaignly can collect data on each site visitor’s demographics, referring site, and previous on-site behavior. It can also track actions in real time, then respond with content that is tailored to be as relevant as possible.

Unlike most personalization services, Campaignly also allows you to customize your site content based on firmographic data. This means that you can automatically provide the most relevant products and packages to a visitor based on their company’s size, revenue, and location.

What Can You Personalize?

With all of the information available to you, the opportunities for personalization are virtually endless. In order to boost your site’s engagement and conversions, we recommend customizing the following elements:

GREETINGS

By giving your visitors a personalized experience from the second they arrive on your site, you can immediately start helping them find the information they need. Greet first-time visitors with an overview of your site, and returning visitors with links to the products they previously viewed.

CALLS TO ACTION

Different calls to action are necessary at different stages of the buying process. First-time visitors might be scared off by overt, “Buy now!” messages, while potential customers who have been considering your products for a while probably won’t be motivated to click on a, “Learn more” button.

With timely calls to action, you can speak to visitors based on how long they’ve been familiar with your site, what actions they’ve previously taken, and real-time behavior. These targeted messages are much more compelling than generic statements meant to appeal to all visitors.

SPECIAL OFFERS

All customers like receiving incentives, but not all customers like the same incentives. By offering customized coupons, discounts, and pricing packages, you can increase the chances that each visitor sees a promotion that is appealing to them.

SUGGESTED CONTENT

After reading all of the content on any given page, your site visitors have two options — go to another page or leave your site entirely. If you don’t provide them with an easy way to get to relevant articles, product pages, or further steps, they’re likely to do the latter.

With Campaignly, you can use a combination of data points to ensure that each visitor is shown targeted, relevant content. This will increase the time they spend on your site, as well as their chances of eventually becoming a customer.