Social Media Strategy & Management
Social media is the number 1 activity of online Americans
A meaningful presence on social media today is practically mandatory for businesses that want to stay relevant and connected to their customers.
A well executed social campaign is one of the strongest ways your company can reach out to both current and prospective clients. Social media in all its forms drives traffic when used wisely. As an advertising tool it is unique in its scope, versatility, responsiveness and return on investment. As a customer relationship platform, social offers an unparalleled opportunity to truly engage on a personal level with the people who care about your product.
Developing brand recognition and loyalty via social provides lasting advantages for your company, but it also requires a serious commitment. Neglected social media accounts aren’t neutral: they can severely erode consumer confidence if you miss out on customer service opportunities or leave an important message unanswered.
You’re not alone feeling overwhelmed. You need to choose which channels and networks make sense, how you will approach them, and the best way to build and sustain your presence over time. Ad Men can help by getting to know your business inside out. We can craft an authentic social voice for your brand. We’ll guide you step-by-step to create a comprehensive, customized social media plan that really works for your business and assistance at every stage.
Social Media Audit
You may be starting from scratch, or maybe you have an established presence requires a little renovation. We’ll take an in-depth look at all of your options to see what’s working, what’s not, and what’s possible.
Social Media Strategy
Which social platforms are appropriate for your company? How often do you need to be there? Facebook, Twitter, LinkedIn, Google+, and Pinterest each have their own peculiarities and hacks. We’ll make sure you get the most out of each.
Social Media Management
Keeping up with a packed schedule of updates takes time. Crafting consistently quality updates unique to each social channel demands even more time. Our social media strategies were developed to lift the load from your shoulders so that you can deliver reliably compelling content to your audience across all your channels.