Dental marketing agency for multi-location groups and DSOs

CC — PRESENTING COMPLAINT

Same brand, same playbook — and a margin gap nobody can explain

Owners rank reimbursement pressure, overhead and staffing above new-patient volume — and they are right to. Scale hides the leak: the hub outranks its own locations, and the front desk quietly refunds what the media budget buys.

HX — OPERATOR TIER

If you run six to twelve locations and do not call yourself a DSO

Most of the owners we work with in dentistry have never used the phrase about themselves. They have six practices, or nine, or twelve; a shared front office; one bookkeeper; a hygiene model that varies by whoever built each schedule. Nobody is running a corporate development function. There is no integration playbook, because nothing was integrated — the group accumulated.

That tier has the hardest version of the problem and the least written for it. The support organisations publish material for platforms with a chief operating officer. The vendors publish material for a single practice. In between sits a group large enough that variance between sites is now the biggest number on the page, and small enough that nobody has been given the job of finding it.

If that is you, the pages that say DSO are still your pages. The word describes a size we can instrument, not a corporate structure you have to adopt first.

TWO OPERATING MODELS · ONE ENGINE

Some groups consolidate under one corporate brand. Others — the ones who know a slice of the market will never book the "corporate dentist" — keep every practice's local name, face, and feel, and run the sophistication underneath. We build for both. Same instrumented website, ad, targeting, and attribution engine on the back end; your choice of one national brand or fifty local ones on the front. Scale doesn't have to cost you the local trust that fills the chair.

HX — SCOPE CONVERGENCE

Owning both the general and the specialty locations keeps the referral inside the group

The same shift that squeezes an independent specialist reads differently inside a group that owns both sides of it. Cone beam CT put 3D imaging in the general operatory, and a general dentist who has it keeps the uncomplicated root canal, the routine extraction and the simple aligner case. To an independent endodontist that is lost volume. To a group that owns general practices and specialty offices, it is a case that never leaves the P&L — the simple work is produced at the general location, and the complex surgical case is routed to your own oral surgeon instead of a competitor's.

That is a real operational advantage and it is almost never instrumented. Most groups can tell us production by location. Very few can tell us what share of specialty production originated inside the group, which general locations refer internally and which quietly refer out, or what a case is worth kept versus referred away.

Those numbers already sit in systems you own. Unread, internal referral is an anecdote the operations lead repeats in a meeting. Read monthly, it is a capture rate — something you can set a target against, hold a location to, and show a buyer. It also changes what you are willing to pay for a new patient at a general location: that patient is no longer worth one visit, he is worth the specialty work the group goes on to keep.

SUBJECTIVE

What we hear from dental group owners

"Corporate site outranks the practice pages." · "Spend is up every quarter and NP per location is flat." · "Every office answers the phone differently."

OBJECTIVE — what we find on intake

What we find on intake at a multi-location dental group

Collections trailing production while overhead climbs · front-desk booking rate swings widely pod to pod · no-shows absorbing schedule capacity · a fraction of the channels in use are actually attributed

ASSESSMENT

Not a demand problem — a variance problem

The playbook exists; nothing enforces it. Growth gets bought at the top of the funnel and given back at the desk.

PLAN

What we do: hub and location templating, desk instrumentation, brand-search reclamation

Hub + location templating · call-center instrumentation with per-desk scoring · brand-search reclamation · one-page monthly readout, per pod

WHAT WE MEASURE

What we measure, pod to pod

Collections against production
Chair and provider utilisation
Front-desk booking rate, pod to pod
No-show and short-notice cancellation
New patients / mo / loc
Cost per new patient, from your own spend

REFERENCE RANGES

Reference ranges for dental groups

REFERENCE RANGES FOR THIS SPECIALTY →

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