Attracting new cardiology patients in a digital world
Because the average age of cardiology patients tends to skew older than other medical specialties, many cardiologists have been slow to adopt today’s digital marketing strategies with the misconception that seniors aren't spending their time online. Yet, according to Pew Research, 93 percent of U.S. adults use the internet regularly1. In addition, 69 percent of adults between ages 50-64 and 40 percent of those above the age of 65 use social media, with Facebook and YouTube highlighted as the most popular platforms in these age groups2.
It’s also important to consider that cardiology patients may have younger family members making medical decisions and coordinating care on their behalf. These consumers also spend hours each day working, interacting and conducting business transactions in an online world. Since it’s clear that Americans across all ages are frequent internet users, cardiology practices need a sound digital marketing strategy to connect with patients of all ages.
Digital marketing can not only expand the reach of your cardiology practice, it can help streamline your marketing strategy and enhance your return on investment. Here are a few of the many benefits of implementing a strong digital marketing and advertising strategy.